The most popular Gen Z celebrities.
The most popular Gen Z celebrities. Kylie Jenner is the most popular Gen Z celebrity, with a net worth of $700M. Coco Gauff is the only Gen Z celebrity on the list popular through a sports career, appearing in the media 355K times. Sabrina Carpenter is the most popular celebrity online, with 83M people looking her up each month. Methodology: A January 2026 report by Heepsy, an influencer marketing platform, aimed to identify the Generation Z celebrities who are the most popular by analyzing key popularity factors. The study picked celebrities born from the mid-1990s to the early 2010s. Information on each celebrity’s field, net worth, and most successful projects was gathered. The study then examined their popularity across the media by analyzing how often they are mentioned in the press, how frequently they are looked up on Google each month, and the number of Instagram hashtags associated with them. These factors were then combined to create a “fame index” ranking Gen Z cel...