Digital is an opportunity but should be used correctly, say experts #FICCIFRAMES
Digital is an opportunity but should be used correctly, say experts MUMBAI, March 27, 2015. On the concluding day of the FICCI FRAMES 2015 here, Ms Pooja Kohli, founder of Filmkaravan, moderated a session on ‘Digital Disruption: Trends, Analysis, Insight and Projections’. The session looked at disruption effected by the digital ecosystem upon the entertainment sector. The panellists analysed future and current trends in the digital business for these platforms to become growth drivers. Mr Abhay Deol, actor, producer and one of the key disruptors of the digital media, shared his experience in releasing One by Two to international audiences. He took a risk, but it made sense. He wasn’t getting distribution abroad, and conversations with the NRI community convinced him that they were willing to pay for watching the movie online. He saw that as an opportunity. “Here was a chance. I didn’t have to stress my studio out into a theatrical release a...