Paris Hilton, Serena Williams, Elon Musk, Gwyneth Paltrow among Celebrities Ranked by their Biggest Digital Asset Holdings
Bitcoin is down 52%, yet Donald Trump reported earning $1.2 billion from crypto last year, and plenty of other celebrities are still holding onto their coins, too. A new July 2026 report by Coin Insider reveals which public figures are most invested in crypto right now.
The tech billionaire behind Twitter and Block, Jack Dorsey, has $2 billion in Bitcoin, exactly half of his net worth.
Paris Hilton, one of Hollywood's earliest crypto adopters, still keeps 12.5% of her $400 million fortune in Ethereum and NFTs. The world's first trillionaire, Elon Musk, owns more crypto than any other celebrity, $20 billion in Bitcoin and Dogecoin. The research looked at well-known public figures to find who's most invested in crypto. For each person, it recorded how many dollars they hold in Bitcoin, Ethereum, or other coins, and what share of that is of their total fortune. The final ranking shows who's most invested in digital assets, both in raw dollars and relative to what they're worth.
Here's a look at the 10 celebrities most invested in crypto right now:
Jack Dorsey American Co-founder of Twitter & Block Bitcoin
The Winklevoss Twins American Cameron & Tyler Winklevoss Bitcoin
Snoop Dogg West Coast Rapper, Entrepreneur Bitcoin, NFTs, Ethereum
Elon Musk Canadian-American CEO of Tesla, SpaceX, X Bitcoin, Dogecoin advocate
Tim Draper American Venture Capitalist Bitcoin
Mark Cuban American Billionaire Investor, Dallas Mavericks Owner Bitcoin, Ethereum, Altcoins, Dogecoin
Paris Hilton American Socialite, Entrepreneur Early adopter, Ethereum, NFTs
Gwyneth Paltrow American Actress, Goop Founder Ethereum and Apecoin
Russell Okung American NFL player Bitcoin
Serena Williams American Tennis Legend, Investor Web3’s advocate
1. Jack Dorsey Net worth: $4 billion Crypto holdings: $2 billion Share of fortune in crypto: 50% Composite score: 100/100 Jack Dorsey is the most invested celebrity in crypto. The Twitter and Block co-founder is worth $4 billion, and half of everything he owns sits in crypto. Public records show he has invested $2 billion in Bitcoin, and that’s no surprise as Dorsey has spent years pushing BTC as everyday money. He even built Bitcoin tools directly into Block's Cash App and Bitkey wallet business.
2. The Winklevoss Twins The Winklevoss twins come in second. Cameron and Tyler hold $2 billion in Bitcoin, the same amount Dorsey holds. Their combined fortune is bigger, though, $6 billion, so that stake covers about a third of what they're worth. The twins built their reputation as some of crypto's earliest believers, founding the Gemini exchange back in 2014, and they've held onto their Bitcoin through several rough patches.
3. Snoop Dogg Snoop Dogg ranks third as the biggest crypto enthusiast among hip-hop artists. He holds $100 million across Bitcoin, NFTs, and Ethereum, which means he keeps over 60% of his $160 million fortune in digital assets. His crypto involvement goes beyond just holding coins, though, as Snoop has also dropped his own NFT collections and backed several blockchain projects.
4. Elon Musk Elon Musk, who just became the world’s first trillionaire, ranks fourth. It’s estimated that he's sitting on $20 billion in Bitcoin and Dogecoin, the meme coin that he once jokingly pushed on social media. But despite the huge investment, that crypto stake only represents 2% of his fortune. That’s because Musk's net worth actually surged by over $600 billion in a matter of days after the historic IPO of SpaceX.
5. Tim Draper Tim Draper rounds out the top five celebrities who are most invested in crypto. He holds $500 million in Bitcoin, the same amount as Mark Cuban does. His fortune is estimated at $3 billion, so that amount makes up about 17% of his net worth. Draper has actually backed crypto since buying thousands of Bitcoin at a government auction back in 2014, long before most investors took it seriously.
A crypto market analyst from Coin Insider commented on the study: "About 1 in 4 American adults now own some form of digital currency, and a big part of that comes down to access. People can now buy it right inside their regular banking app, with no extra steps needed. On top of that, seeing familiar faces get behind it changes how people feel about the risk. When a fighter like Khabib Nurmagomedov promotes a coin, or the sitting president is out there making money from crypto ventures, it starts feeling like something normal people can get into too." credit: https://www.coininsider.com/
Paris Hilton, one of Hollywood's earliest crypto adopters, still keeps 12.5% of her $400 million fortune in Ethereum and NFTs. The world's first trillionaire, Elon Musk, owns more crypto than any other celebrity, $20 billion in Bitcoin and Dogecoin. The research looked at well-known public figures to find who's most invested in crypto. For each person, it recorded how many dollars they hold in Bitcoin, Ethereum, or other coins, and what share of that is of their total fortune. The final ranking shows who's most invested in digital assets, both in raw dollars and relative to what they're worth.
Here's a look at the 10 celebrities most invested in crypto right now:
Jack Dorsey American Co-founder of Twitter & Block Bitcoin
The Winklevoss Twins American Cameron & Tyler Winklevoss Bitcoin
Snoop Dogg West Coast Rapper, Entrepreneur Bitcoin, NFTs, Ethereum
Elon Musk Canadian-American CEO of Tesla, SpaceX, X Bitcoin, Dogecoin advocate
Tim Draper American Venture Capitalist Bitcoin
Mark Cuban American Billionaire Investor, Dallas Mavericks Owner Bitcoin, Ethereum, Altcoins, Dogecoin
Paris Hilton American Socialite, Entrepreneur Early adopter, Ethereum, NFTs
Gwyneth Paltrow American Actress, Goop Founder Ethereum and Apecoin
Russell Okung American NFL player Bitcoin
Serena Williams American Tennis Legend, Investor Web3’s advocate
1. Jack Dorsey Net worth: $4 billion Crypto holdings: $2 billion Share of fortune in crypto: 50% Composite score: 100/100 Jack Dorsey is the most invested celebrity in crypto. The Twitter and Block co-founder is worth $4 billion, and half of everything he owns sits in crypto. Public records show he has invested $2 billion in Bitcoin, and that’s no surprise as Dorsey has spent years pushing BTC as everyday money. He even built Bitcoin tools directly into Block's Cash App and Bitkey wallet business.
2. The Winklevoss Twins The Winklevoss twins come in second. Cameron and Tyler hold $2 billion in Bitcoin, the same amount Dorsey holds. Their combined fortune is bigger, though, $6 billion, so that stake covers about a third of what they're worth. The twins built their reputation as some of crypto's earliest believers, founding the Gemini exchange back in 2014, and they've held onto their Bitcoin through several rough patches.
3. Snoop Dogg Snoop Dogg ranks third as the biggest crypto enthusiast among hip-hop artists. He holds $100 million across Bitcoin, NFTs, and Ethereum, which means he keeps over 60% of his $160 million fortune in digital assets. His crypto involvement goes beyond just holding coins, though, as Snoop has also dropped his own NFT collections and backed several blockchain projects.
4. Elon Musk Elon Musk, who just became the world’s first trillionaire, ranks fourth. It’s estimated that he's sitting on $20 billion in Bitcoin and Dogecoin, the meme coin that he once jokingly pushed on social media. But despite the huge investment, that crypto stake only represents 2% of his fortune. That’s because Musk's net worth actually surged by over $600 billion in a matter of days after the historic IPO of SpaceX.
5. Tim Draper Tim Draper rounds out the top five celebrities who are most invested in crypto. He holds $500 million in Bitcoin, the same amount as Mark Cuban does. His fortune is estimated at $3 billion, so that amount makes up about 17% of his net worth. Draper has actually backed crypto since buying thousands of Bitcoin at a government auction back in 2014, long before most investors took it seriously.
A crypto market analyst from Coin Insider commented on the study: "About 1 in 4 American adults now own some form of digital currency, and a big part of that comes down to access. People can now buy it right inside their regular banking app, with no extra steps needed. On top of that, seeing familiar faces get behind it changes how people feel about the risk. When a fighter like Khabib Nurmagomedov promotes a coin, or the sitting president is out there making money from crypto ventures, it starts feeling like something normal people can get into too." credit: https://www.coininsider.com/
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