#Flipkart and #Hotstar come together to announce a new ad platform - ‘#ShopperAudienceNetwork’
Flipkart and Hotstar come together to announce a new ad platform - ‘Shopper Audience Network’ The platform will bring together unique audience based insights to video advertising 20 July 2018, Mumbai / Bangalore: In a first of its kind partnership in the industry, Flipkart, India’s leading e-commerce platform, and Hotstar, India’s leading streaming platform, today announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar. Developed by Flipkart, Shopper Audience Network uses deterministic audience-based insights to help brands connect with users by leveraging Flipkart’s understanding of users’ purchase journey and the massive scale of TrueIntent video ads. It will help serve personalised advertising to over 150 million users across hundreds of categories. In addition to providing brands a holistic view of their consumers, the platform will also provide t...