“The Wedding Card story”
“The Wedding Card story” A path breaking innovation in the world of IPO marketing The staircase walls were lined with fluttering pink and white fabric creating a floaty, romantic look that set the tone for the ambience. At the entrance, the pillars encased with plantation leaves and blooming flowers gave an exotic South Indian feel. A table placed nearby displayed vivid red bags embossed with a brilliant gold, to be given to the invitees. The hall inside was bedecked with flowers, red, pink, yellow and white blooming in their happiness at the event. The backdrop for the main event was a solid red- the primary colour of Indian weddings. A glittering samai stood quietly, its light shimmering on the flower petals strewn around its base. As invitees entered they were greeted with the melodious music of ‘nadasvaram’ the traditional South Indian music played in weddings. The ambience was an Indian wedding – but, hold on- the event was not. The event was an IPO media and analyst confe...