FICCI FRames 2012:Digitisation has disrupted revenue model of newspapers, says Rajiv Varma, HT Media CEO Press is under stress: T N Ninan, Chairman, Business Standard
Digitisation has disrupted revenue model of newspapers, says Rajiv Varma, HT Media CEO Press is under stress: T N Ninan, Chairman, Business Standard MUMBAI, March 14, 2012. The impact of galloping digitisation and proliferation of digital media on the print medium came in for close scrutiny at FICCI FRAMES 2012 here, with Mr, T N Ninan, Chairman, Business Standard, stating that the “Press is showing signs of stress”, that proliferation and consolidation in the in the Indian print market was taking place simultaneously and advertising going towards entertainment media while advertising in news content moving towards the internet. “The Indian print market is displaying contradictory trends,” Mr. Ninan said and added that while proliferation is being seen in the form of new titles and new editions, consolidation is also evident. Eventually, however, proliferation would give way to consolidation. What is not clear is how long this process would take, he said. Mr. Rajiv Varma, CEO, HT Med...