The most popular Gen Z celebrities.
The most popular Gen Z celebrities.
Kylie Jenner is the most popular Gen Z celebrity, with a net worth of $700M.
Coco Gauff is the only Gen Z celebrity on the list popular through a sports career, appearing in the media 355K times.
Sabrina Carpenter is the most popular celebrity online, with 83M people looking her up each month.
Methodology: A January 2026 report by Heepsy, an influencer marketing platform, aimed to identify the Generation Z celebrities who are the most popular by analyzing key popularity factors. The study picked celebrities born from the mid-1990s to the early 2010s. Information on each celebrity’s field, net worth, and most successful projects was gathered. The study then examined their popularity across the media by analyzing how often they are mentioned in the press, how frequently they are looked up on Google each month, and the number of Instagram hashtags associated with them. These factors were then combined to create a “fame index” ranking Gen Z celebrities by popularity.
According to the November 2025 report on the biggest Gen Z stars, Kylie Jenner ranks #1 with a net worth of $700M. An analysis by an influencer marketing platform, Heepsy, compared young celebrities by their social media influence and most successful projects.
Kylie Jenner leads the list, with the highest net worth of $700M among Gen Z stars. Coco Gauff stands out with her tennis career, making her the only sports celebrity in the ranking. Taking the social media spotlight is Sabrina Carpenter, with 83M people looking her up online each month. The report aimed to identify the Gen Z (born from the mid-1990s to the early 2010s) celebrities who are currently rising to prominence across entertainment, sports, and media. For analysis, the 50 biggest personalities were compared by influence, using these key factors: net worth, their chosen field, the most successful projects, and media influence. The last factor was calculated based on journalistic articles, Instagram hashtags, and monthly searches on Google.
Here’s a quick look at the top 10 biggest Gen Z celebrities: Name Field of Activity Media Coverage Net Worth Online Popularity IG Hashtags Kylie Jenner Reality TV / Business / Influencer 157K 700M 24M 18.5M
Sabrina Carpenter Music / Film & TV 371K 16M 83M 2.4M
Billie Eilish Music 291K 50M 22M 17.2M
Khalid Music 359K 10M 286K 3.8M
Millie Bobby Brown Film & TV 81K 14M 36M 9.7M
Coco Gauff Sports (Tennis) 355K 35M 5.1M 63K
Dixie D’Amelio Influencer / Music 2.5K 25M 151K 15.8M
Shawn Mendes Music 47K 40M 5.6M 10.6M
Olivia Rodrigo Music / Film & TV 147K 25M 13.4M 2.1M
Sydney Sweeney Film & TV 176K 40M 11M 499K
1. Kylie Jenner Field: Reality TV / Business / Influencer Net worth: $700M Media coverage: 157K articles Online searches: 24M Instagram hashtags: 18.5M Kylie Jenner is the most influential Gen Z star on the list. Previously known as the youngest self-made billionaire, now she has a net worth of $700M. She has earned her fortune through projects like Kylie Cosmetics and the Kardashians. She is the most popular Instagram celebrity in the ranking, with 18.5M posts, and the media covered her projects and personality in over 157K articles.
2. Sabrina Carpenter The second spot belongs to Sabrina Carpenter, with 83M people looking her up online every month, double any other celebrity in the ranking. The singer is also a media favorite. Her career has been covered by journalists over 371K times, twice as much as Kylie Jenner. Sabrina’s Instagram popularity also stays high, with 2.4M fan posts.
3. Billie Eilish Billie Eilish takes third place, with a net worth of $50M, second-beggiest wealth on the list. She established her influence in the musical industry with multiple Grammys and famous projects, including Bad Guy to No Time to Die. Over 22 million people look up her work each month, almost matching Kylie Jenner’s popularity, and 17.2M shared posts about her on Instagram.
4. Khalid Singer Khalid takes 4th place as the first male Gen Z star on the list. He stands out with the biggest journalist attention, with 359K articles about him and his career. Khalid has the smallest fortune in the top 10 at $10M, but, similar to other Gen Z celebrities, he has a wide social media influence, with 3.8M Instagram posts from fans.
5. Millie Bobby Brown Millie Bobbie Brown rounds up the top 5 of the most influential Gen Z celebrities of 2025. She is the highest-ranking actor in the top ten, and is mostly known from projects like Stranger Things and Enola Holmes. Over 36 million people search for information about her and her career each month. and there are over 9.7M Instagram posts about her. The net worth of Millie Bobby Brown currently sits at $14M.
Tabi Vicuña, Founder at Heepsy, commented: “This generation of celebrities is building their influence across multiple platforms simultaneously. Gen Z isn’t just consuming culture; they’re shaping it, blending music, film, social media, and entrepreneurship in ways that were unheard of a decade ago. This ability to connect authentically with fans and adapt to trends quickly is redefining what it means to be a public figure today." (https://www.heepsy.com/)
Kylie Jenner is the most popular Gen Z celebrity, with a net worth of $700M.
Coco Gauff is the only Gen Z celebrity on the list popular through a sports career, appearing in the media 355K times.
Sabrina Carpenter is the most popular celebrity online, with 83M people looking her up each month.
Methodology: A January 2026 report by Heepsy, an influencer marketing platform, aimed to identify the Generation Z celebrities who are the most popular by analyzing key popularity factors. The study picked celebrities born from the mid-1990s to the early 2010s. Information on each celebrity’s field, net worth, and most successful projects was gathered. The study then examined their popularity across the media by analyzing how often they are mentioned in the press, how frequently they are looked up on Google each month, and the number of Instagram hashtags associated with them. These factors were then combined to create a “fame index” ranking Gen Z celebrities by popularity.
According to the November 2025 report on the biggest Gen Z stars, Kylie Jenner ranks #1 with a net worth of $700M. An analysis by an influencer marketing platform, Heepsy, compared young celebrities by their social media influence and most successful projects.
Kylie Jenner leads the list, with the highest net worth of $700M among Gen Z stars. Coco Gauff stands out with her tennis career, making her the only sports celebrity in the ranking. Taking the social media spotlight is Sabrina Carpenter, with 83M people looking her up online each month. The report aimed to identify the Gen Z (born from the mid-1990s to the early 2010s) celebrities who are currently rising to prominence across entertainment, sports, and media. For analysis, the 50 biggest personalities were compared by influence, using these key factors: net worth, their chosen field, the most successful projects, and media influence. The last factor was calculated based on journalistic articles, Instagram hashtags, and monthly searches on Google.
Here’s a quick look at the top 10 biggest Gen Z celebrities: Name Field of Activity Media Coverage Net Worth Online Popularity IG Hashtags Kylie Jenner Reality TV / Business / Influencer 157K 700M 24M 18.5M
Sabrina Carpenter Music / Film & TV 371K 16M 83M 2.4M
Billie Eilish Music 291K 50M 22M 17.2M
Khalid Music 359K 10M 286K 3.8M
Millie Bobby Brown Film & TV 81K 14M 36M 9.7M
Coco Gauff Sports (Tennis) 355K 35M 5.1M 63K
Dixie D’Amelio Influencer / Music 2.5K 25M 151K 15.8M
Shawn Mendes Music 47K 40M 5.6M 10.6M
Olivia Rodrigo Music / Film & TV 147K 25M 13.4M 2.1M
Sydney Sweeney Film & TV 176K 40M 11M 499K
1. Kylie Jenner Field: Reality TV / Business / Influencer Net worth: $700M Media coverage: 157K articles Online searches: 24M Instagram hashtags: 18.5M Kylie Jenner is the most influential Gen Z star on the list. Previously known as the youngest self-made billionaire, now she has a net worth of $700M. She has earned her fortune through projects like Kylie Cosmetics and the Kardashians. She is the most popular Instagram celebrity in the ranking, with 18.5M posts, and the media covered her projects and personality in over 157K articles.
2. Sabrina Carpenter The second spot belongs to Sabrina Carpenter, with 83M people looking her up online every month, double any other celebrity in the ranking. The singer is also a media favorite. Her career has been covered by journalists over 371K times, twice as much as Kylie Jenner. Sabrina’s Instagram popularity also stays high, with 2.4M fan posts.
3. Billie Eilish Billie Eilish takes third place, with a net worth of $50M, second-beggiest wealth on the list. She established her influence in the musical industry with multiple Grammys and famous projects, including Bad Guy to No Time to Die. Over 22 million people look up her work each month, almost matching Kylie Jenner’s popularity, and 17.2M shared posts about her on Instagram.
4. Khalid Singer Khalid takes 4th place as the first male Gen Z star on the list. He stands out with the biggest journalist attention, with 359K articles about him and his career. Khalid has the smallest fortune in the top 10 at $10M, but, similar to other Gen Z celebrities, he has a wide social media influence, with 3.8M Instagram posts from fans.
5. Millie Bobby Brown Millie Bobbie Brown rounds up the top 5 of the most influential Gen Z celebrities of 2025. She is the highest-ranking actor in the top ten, and is mostly known from projects like Stranger Things and Enola Holmes. Over 36 million people search for information about her and her career each month. and there are over 9.7M Instagram posts about her. The net worth of Millie Bobby Brown currently sits at $14M.
Tabi Vicuña, Founder at Heepsy, commented: “This generation of celebrities is building their influence across multiple platforms simultaneously. Gen Z isn’t just consuming culture; they’re shaping it, blending music, film, social media, and entrepreneurship in ways that were unheard of a decade ago. This ability to connect authentically with fans and adapt to trends quickly is redefining what it means to be a public figure today." (https://www.heepsy.com/)
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