Ratings highlights: Colors only Hindi GEC to post viewership gain in Week 45

Ratings highlights: Colors only Hindi GEC to post viewership gain in Week 45



MUMBAI: Colors was the only Hindi general entertainment channel (GEC) to post viewership gains in the week ended 8 November. While Life OK, Zindagi and Sahara One maintained their last week’s tally, the other channels in the genre shed viewership.
Colors added 29 GVMs (gross television viewership in million) in week 45, according to TAM data (sourced from subscribers) in the Hindi-speaking market (HSM).

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