&pictures to launch with Select Value Partners
will launch with select value partners! Everything about the launch of ‘&pictures’ has gotten the nation talking. Now with the unique value proposition being offered to the channel’s advertisers, ‘&pictures’ is adding another first in its kitty. Ali Zaidi Cinema Cluster Head, AD Sales, ZEEL.JPG While others search for sponsors and advertisers, ’&pictures’ has brought on board exclusive channel partners to collaborate with the channel on the journey of its launch. Few of the partners who have been brought on board for ‘&pictures’ are – P&G (Oral B and Pantene), Vini Cosmetics and Hindustan Unilever Limited (AXE). These value partners have a special partner status across all communication mediums of &pictures – be it on-air or off air communication. During the first 45 days of the launch of ‘&pictures’, all of the inventory on the channel will be shared between these value...