Parle Products launches its new Ad Campaign for ‘Kaccha Mango Bite’ ~ Amitabh Bachchan on board as Brand Ambassador ~
Parle Products launches its new Ad Campaign for ‘Kaccha Mango Bite’ ~ Amitabh Bachchan on board as Brand Ambassador ~ December, 2013: Parle Products , India’s largest biscuit, confectionery and snacks manufacturer has roped in Amitabh Bachchan yet again as the brand ambassador for its confectionary brand Kaccha Mango Bite. The brand owns the taste by positioning it as an exact copy of a raw mango – “Kacche Aam ka Xerox”. The TVC is inspired by childhood playfulness where Mr. Bachchan throws a stone towards a mango tree. Aiming at some raw mangoes, he misses and the stone breaks a glass window. The owner of the house, a middle-aged lady – comes running out and is surprised to see Mr. Bachchan. He apologetically replies that he was reminded of his childhood and couldn’t control himself after spotting raw mango es tree s . The lady then calls out to her son and asks him to bring Raw Mangoes. The kid brings out Parle Kaccha Mango Bite cand...