Traditional TV will need to reinvent itself to compete with OTT(#FICCIFrames2019)
Traditional TV will need to reinvent itself to compete with OTT(#FICCIFrames2019) MUMBAI: The over the top (OTT) platforms have posed a serious threat to traditional content distribution platforms in matured markets like the US. However, the general consensus among experts about the Indian market is that pay-TV and OTT will grow together as the market is huge and there are different segments to cater to. That said, the traditional will need to reinvent itself in order to compete with OTT. The OTT vs TV was also a key point of discussion on the second day of FICCI Frames 2019. The topic of the panel discussion was ‘Dual Screen Addiction –Disruptive or Addictive! Will Broadcast and VoD Co-exist?’ Dissecting the issue threadbare were veterans from the media industry. Star India president, head Hindi GEC Gaurav Banerjee said that he is in the business of curating stories and finding the best storytellers to make big, impactful stories. He feels that consumers and families should...