Staying ‘glocally’ relevant in the broadcast space #FICCI FRAMES
Staying ‘glocally’ relevant in the broadcast space MUMBAI, 25 March 2015: How to stay “glocally” relevant was the theme at a panel discussion titled ‘Retooling Content to Stay “Glocally” Relevant’ at the FICCI FRAMES 2015 convention today. The discussion, moderated by Ms Vanita Kohli Khandekar, media analyst, author and columnist , had as its participants Ms Myleeta Aga , SVP and GM India and Content Head Asia, BBC Worldwide; Mr Gaurav Banerjee , GM, Star Plus & Life OK; Mr Sameer Nair , Group CEO, Balaji Telefilms; Mr Pradeep Hejmadi , Business Head, Zee TV; Mr Tarun Katial , CEO, Reliance Broadcast; and Mr Vijay Subramanium , Vice President and Head, Content & Communication, Media Channels, Disney India. Ms Kohli opened the discussion by observing that at least seven to 10 large broadcasters control the major share of the broadcast space. The market is growing, and audiences are watching varied programmes. “How is the audience ...