We want to make India and rest of Asia as a content hub’ #DeepakDhar (#TelevisionPost)
We want to make India and rest of Asia as a content hub’ After transforming Endemol India as a 360-degree content creation company, media veteranDeepak Dhar has embarked on a new journey. However, his new stint will be different from the previous ones as Dhar has entered into an equity partnership with Banijay Group. Under the partnership, Dhar will help the company expand into India and South East Asia as the Banijay Asia founder and CEO. The content company will produce scripted and non-scripted content across multiple genres including digital and films. In his first interview after taking over as the Banijay Asia founder and CEO, Dhar spoke to TelevisionPost.com’s Ashwin Pinto about the company’s game plan for India and South East Asia and the opportunities that exist in these markets. Excerpts: How did the idea of forming a JV with the Banijay Group come about? These are exciting times to be in the content business considering what is happening in the broadcast, OTT, a...