Video Lighting up Data and Smartphones, Says Hotstar; Big Growth in Users and Engagement
Video Lighting up Data and Smartphones, Says Hotstar; Big Growth in Users and Engagement Releases the 1st India Watch Report 2018 Mumbai, 22 February 2018: Releasing the first India Watch Report 2018, Hotstar, India’s leading premium streaming platform, today shared insights on the dramatic transformation sweeping the Internet landscape in India. In a first of its kind report for any streaming platform in the world, the service has disclosed usage patterns on its platform. The big news? Nearly 5 times growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video. This marks an inflexion point in India where the early years of online video were characterized by short form consumption from users deeply fearful of data charges. The last 12 months have also seen access to data and consumption of video go deeper into inner India. The report shared that growth in smaller cities, less than 10 lakh in population, outstripped that in...