Bollywood stars to shine at Umair Zafar's Summer Collection 2014 launch at Lucknow
Bollywood stars to shine at Umair Zafar's Summer Collection 2014 launch at Lucknow At least 4-5 Bollywood actors including Rituparna Sengupta and Purab Kohli will add to the glam component and help designer Umair Zafar promote the art of Lucknowi Chikankari to a discerning and elite audience at the M B Club at Lucknow on 1st March 2014 . Speaking to content agency Newz66.com, Umair Zafar says, "Almost everyone even remotely connected with garments, apparel and fashion has heard of chikankari. But how many people know that there are over 40 types of hand stitches involved in chikankari embroidery work. How many people know that one embroider working almost 18 hours a day takes over a week and more to complete a single garment. We want to showcase and present the efforts involved in preparing such a collection." These outfits - which have provided employment to almost 250 embroiders in Mumbai and Lucknow, will be on display at a glitzy fashion e...