Exclusive and premium content is the key to succeed in digital world
Exclusive and premium content is the key to succeed in digital world MUMBAI, 30 March 2016: Exclusive and premium content is the key to succeed in the digital world. India was fast moving towards digitization but monetizing digital content was still a challenge for stakeholders. The key players in the sector were now engaging the audience to grab a bigger share of the digital market. This was the shared view of Mr. Aroon Purie, Chairman & Editor-in-Chief, The India Today Group; Mr. Arthur Bastings, President and Managing Director, Discovery Asia-Pacific; Mr. Sudhanshu Vats, Group CEO, Viacom18; Mr. Siddharth Roy Kapur, Managing Director, Disney India; Mr. Vikram Chandra, Executive Director & CEO, NDTV Group and Mr. Neeraj Roy, CEO, Hungama, in a session on ‘Change or Perish: Surviving the Digital Divide’ at the 17 th edition of FICCI FRAMES. Mr. Purie said th...