Big Cola to launch in india
Big Cola to launch in india ~ Announces its association with The Amazing Spider-Man ~ Aligning itself an aggressive growth strategy, Peru based AJE Group today officially announced the launch of its flagship brand Big Cola to the Indian market. Armed with a new approach “Think Big”, the AJE Group also announced their association with Sony Pictures as the beverage partner for South-East Asia, to promote the most anticipated Hollywood blockbuster ‘The Amazing Spider-Man’. Actor Neha Dhupia was present to unveil the new image of the world’s first non-caffeinated cola beverage at a press conference in Mumbai. Depicting a bold, upbeat character of the brand, the new image is in line with the aspirations and lifestyles of today’s young consumers, thereby uniquely positioning the brand in the consumers’ minds. “This is the largest change the brand has undertaken since its inception globally. The new “Think Big” approach will be reflected in all our upcoming worldwide marketing...