“Life of Pi” to premiere on Star Movies this October Star Movies Launches the FIRST EVER EXPERIENTIAL JOURNEY ONLINE – LIFE OF ‘I’
“Life of Pi” to premiere on Star Movies this October Star Movies Launches the FIRST EVER EXPERIENTIAL JOURNEY ONLINE – LIFE OF ‘I’ Mumbai, 17 th October 2013 : Star Movies, the Hollywood’s biggest theatre on TV, is all set to launch the premiere of the most acclaimed Hollywood movie. Having acquired the telecast rights of the Oscar-winning Life of Pi- Directed by Ang Lee , Star Movies will premiere the film on Sunday, 27th October at 1pm and 9pm . The channel is going all out to create a huge buzz around the movie that will be broadcasted as part of their most distinguished slot – ‘Hollywood Premiere’ that promises to bring its viewers a new Hollywood blockbuster every week. Star Movies is using the interactive power of the digital medium to reach out to its audiences by launching the first ever experiential online journey based on the movie. The game, titled ‘Life of I’, invites viewers to experience the journey of a lifetime through the lens of Pi...