Consumer choice & preferences will determine a sustainable revenue model for digital #FICCIFRAMES
Consumer choice & preferences will determine a sustainable revenue model for digital MUMBAI, March 27, 2015. Bandwidth limitation, high data charges, content size, piracy, payment mode, pricing and content production and aggregation were some of the major issues that OTT (over-the-top content) faced in India, stated Mr. William Pfeiffer, CEO, Dragongate, in his opening remarks on day three of FICCI FRAMES 2015 in a session on ‘Making Money off the Digital Native - Sustainable Revenue Models’. The digital consumer is on his way to becoming the M&E king. It is he who will dictate future content trends, platform specifics and most importantly – revenue flows. How can the vast media and entertainment ecosystem channelize its vision towards a sustainable revenue system reaping off the all-encompassing digital landscape – overhauling payment gateways, broadband speed and consumer sensitisation were some of the issues dis...