Friday, May 27, 2011

PIRATES OF THE CARIBBEAN: ON STRANGER TIDES DRAWS THE BIGGEST HOLLYWOOD OPENING


PIRATES OF THE CARIBBEAN: ON STRANGER TIDES DRAWS THE BIGGEST HOLLYWOOD OPENING

Mumbai, May 27-2011: Indian audiences have given their verdict on Disney’s Pirates franchise. The fourth installment, Pirates of The Caribbean: On Stranger Tides has registered the biggest Hollywood box office numbers in India over all titles of 2010 and 2011. With an average opening weekend occupancy of 82 percent the movie continues to sustain showcasing and audience craze. The first week India collections look robust with over 22 crores box office collections. The 3D version of the film added to the cracking weekend where the 2D version alone contributed a good portion of revenue all though the opening week. The language versions – Hindi, Telugu and Tamil have been hugely successful with repeat audiences reported across markets.

K.Seshasaye, Executive Director, Marketing and Distribution, Walt Disney Studios, India said," We continue to engage and connect with audiences through our enduring content, creativity and innovation for all ages in India. We have created unique touch points for Pirates fans to experience content across various platforms.”



Internationally, last weekend, the sequel opened #1 worldwide to box-office takings of US$ 346.4M. This ranks the 4th biggest global debut of all-time.



PIRATES OF THE CARIBBEAN: ON STRANGER TIDES has achieved:



- All-Time Biggest Opening Weekend for Disney Films

- All-Time Biggest Opening Weekend for Pirates Of The Caribbean Franchise

- All-Time Biggest Opening Weekend for 2011 Films (to date)

- All-Time Biggest Opening Weekend for Adventure Period Genre films

- All-Time Biggest Opening Weekend for Jerry Bruckheimer Produced Films

- All-Time Biggest Opening Weekend for films starring either Johnny Depp, Penelope Cruz &/or Geoffrey Rush

- All-Time Biggest Opening Weekend for films directed by Rob Marshall





About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Disney is a Dow 30 company and had annual revenues of more than $38 billion in its most recent fiscal year. Disney's Market Cap is more than $78 billion.

The Walt Disney Company (India) Private Limited opened in July 2004 with its head office located in Mumbai. In less than six years, Disney has established a strong foothold in this diverse and highly dynamic market. Disney in India employs around 200 permanent staff, and anticipates accelerated growth across Media Networks, Interactive media group, Consumer Products, and Studio businesses. Outside of the U.S., India is one of the largest markets Disney has invested in for local production.

The Disney Television Network comprising Disney Channel, Disney XD and Hungama TV has consistently been one of the leading networks for kids in Cable & Satellite (C&S) programming. The network currently reaches over 71 million homes with Sun Distribution Services as the exclusive distribution partner, offering a blend of quality entertainment and distinct original programming that kids love and families trust and enjoy.

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