Thursday, October 27, 2011
Tarsem Singh teams up with Frieda pinto for Immortals
Visionary director Tarsem Singh's magnum opus, the action-fantasy 'Immortals' is all set for an Indian release on 11-11-11. The movie touted as one of the biggest releases of the year boasts of an all-star cast that includes Henry Cavill, Mickey Rourke & Freida Pinto. Henry Cavill who has been cast as the new Superman plays a warrior named Theseus chosen by the Gods to stop a blood-thirsty king hell-bent on world domination played by Mickey Rourke. The movie is produced by the award-winning team behind another swords & sandals epic, '300'. Multivision will be releasing the movie in four languages (English, Hindi, Tamil & Telugu) in 350+ screens across the country in 2D & 3D. Immortals Trailblazes across the Internet in India & Worldwide Immortals has generated tremendous buzz across the net, be it the global campaign or the Indian one. The trailers on Youtube have racked up over 30 Lakh views. The Multivision Facebook fanpage interacts with nearly 80,000 fans on a daily basis about the movie posting new updates everyday. We have also tied up with Bookmyshow & IN .com for exclusive online campaigns for the movie, effectively ensuring over a million users on the net are engaged & aware about the movie. Click to Visit our Youtube Channel! Freida Pinto takes special interest with Immortals India Promotions. Multivision has hired EyeD Communications for handling the PR of Immortals, who also happens to be Freida Pinto's PR representative in India. Freida herself has taken great interest in the release of the film in India & during a recent visit alloted time out of her busy schedule to help with the promotional efforts. She recorded some exclusive video clips that will be playing at PVR cinemas, the official Cinema partner for Immortals. Click to Visit our Facebook Fanpage! Print PR Coverage Blitz: Through our PR agency EyeD Communications, we have ensured all major dalies & magazines carry features and stories on Immortals that prominently feature various aspects about the film, the cast while setting up the clash with Rockstar on 11-11-11. This will only pick up pace as the movie approaches the release date. TV Publicity Hitting it Big!: We have over a dozen channels roped in where the promos for Immortals will play nationally. News Channels are being given exclusive behind the scenes content and access to the cast and crew of Immortals to create exciting and unique content. Leading up to the release of the movie, Immortals is being promoted in a big way on television. Outdoor Publicity Making it Visible: Multivision kicked off the promotional campaign with a bang at the college festival UMANG reaching out to over 60,000 youngsters over three days. From there on in has pulled out all stops to ensure that the movie gets maximum exposure via other hoardings, bus-backs, banners & standees across all major locations in the city. A tie-up with Vodafone ensures cross-brand promotion in all their Mumbai outlets.