Wednesday, July 4, 2012

THE AMAZING SPIDER-MAN SWINGS INTO INDIAN HISTORY WITH BIGGEST HOLLYWOOD OPENING OF ALL TIME


THE AMAZING SPIDER-MAN SWINGS INTO INDIAN HISTORY WITH BIGGEST HOLLYWOOD OPENING OF ALL TIME ~ Takes in 34 cr at the Indian Box Office ~ The Amazing Spider-Man posted the highest opening in history for a Hollywood film in India, setting several records and, once again, comprehensively consolidating Spider-Man’s position as India’s favourite superhero by far. The film grossed approximately INR 34 crore (approx. USD 6m) in its three day opening weekend starting 29 June with a final tally of 1236 prints in four languages – English, Hindi, Tamil and Telugu and in 3D, 2D and IMAX formats. The film also posted record-breaking highs for each day – Friday, Saturday and Sunday respectively. Kercy Daruwala, Managing Director, Sony Pictures India said – “Spider-Man is the most consistently successful movie franchise in India and it’s great to see that five years since the last movie, and with a whole new cast and storyline, the franchise is going from strength to strength. What’s important to note is that a significant part of the box office has come from smaller centres as we have leveraged our strength in distributing and marketing this film across the country.” The film also got rave reviews with some critics calling it the best Spider-Man film yet. “Houseful boards across the country this past weekend have meant that many people have not had a chance to see the film yet. That, along with great reviews and word of mouth, leads us to expect to continue this performance over the weeks to come,” said Daruwala. A sequel, The Amazing Spider-Man 2 has already been announced for release in May 2014. Meanwhile, still to come in an exciting summer for Sony Pictures is a remake of the 1991 blockbuster Total Recall with Colin Farrell, Kate Beckinsale and Jessica Biel releasing worldwide on 3 August.

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