INORBIT MALL’S INTREND CONCLUDES ON A CHIC NOTE
~ The fashion extravaganza at Inorbit Mall closes with popular faces in attendance~
Mumbai, September 13th, 2015 – Inorbit Mall wrapped up their fresh fashion event inTrend today with a glamourous fashion show. The grand finale fashion show saw 18 professional models walk the ramp with the 8 inTrend Model Hunt finalists displaying the latest fresh collections from Ritu Kumar, Chemistry, Soch, Jashn, Shopper’s Stop, Raymond’s, Marks & Spencer, Hidesign, Tresmode, Lifestyle with Envi doing their hair and makeup. The winners were awarded by their mentor & supermodel Alesia Raut and Fashion Designer Amy Billimoria prizes worth Rs.40,000 in addition to getting their portfolio done by none other than Amit Khanna and the chance to walk the ramp for 2 professional shows for ace choreographer - Yatin Gandhi. The felicitation ceremony was followed by an electrifying performance from Kanchan Daniel & The Beards.
At the finale on 13th Sep, Mr. Ankit Khamboj and Ms. Sravanthi M. were crowned the winners of the inTrend Model Hunt. While the 8 finalists were chosen from over 400 entries over 2 weeks during which they were interviewed, auditioned and mentored by industry experts. Open to all above the age of 16, inTrend got a fabulous reception from shoppers in its first edition and Inorbit hopes to repeat this success on a larger scale in the coming years. After about 2 weeks of shortlisting entries for the InTrend model hunt, September 12th and 13th were the Grand Finale days.
It also included Fashion masterclasses on September 12th morning where supermodel Alesia Raut along with fashion bloggers like Aanam Chabbria from What When Wear and Jasleen Kaur from Fashion Bombay were seen sharing style tips and trends with the final participants as well as audience. Makeovers, fashion dictates and styling it right formed part of the masterclass. It was indeed an informative guideline for the finalists before the D day and the tips came handy for most of them. The attendees grooved to the performance of The Uke Box later in the evening.
As put in by Rajneesh Mahajan, Executive Director, Inorbit Malls India Pvt Ltd, “The consumers are increasingly becoming aware of the global fashion trends and they want to know about the latest fashion trends. With inTrend we have brought together our retailers to showcase their latest collection of fashion and accessories. This model hunt campaign gave the customers an opportunity to be groomed by top industry names and the winners got an opportunity to pursue their modelling dream by walking the ramp with professional models.”
Presenting fresh fashion for the coming festive months, InTrend was high on style and glamour. It showcased the latest collection and emphasized how right texture, style and silhouette can improve the overall look of the outfit. It also showcased the latest in Indian wear, western wear and also ethnic wear for the upcoming festive months.
InTrend by Inorbit Mall was a fashion showcase of season’s most fashionable buys and brought into spotlight the trends of the season. Shop today at Inorbit Mall and be InTrend.
About Inorbit Malls India Pvt. Ltd
Inorbit Malls pioneered mall culture in India, when they opened its first mall to the public in early 2004 in Malad, Mumbai. Since then, Inorbit has repeated its success with world class malls in Vashi, Hyberabad, Pune, Whitefield in Bengaluru and Vadodra. Inorbit malls have universal class and appeal, and they seek to provide a one-stop destination for fashion, lifestyle, food and entertainment leading to an international experience for families. Inorbit Malls is a subsidiary of the K. Raheja Corporation with an objective to not just create physical structures but also to influence lifestyles. Committed to setting benchmarks in retailing in India, Inorbit Malls provide an excellent walk through experience for customers. Inorbit Malls combine the knowledge of an Indian Consumer and a changing Indian market scenario in locating, designing, planning and managing retail environments. Inorbit’s professional expertise helps ensure that the consumers and retailers Live a Million Experiences. Our malls have a carefully thought out mix of Retailers providing optimum choice to the consumer in shopping, entertainment, food & leisure. We have to our credit 50 awards across categories like Design, Operations, Marketing & CSR. These include national as well as a Silver at the ICSC Asia Awards in 2009 for the event Power Kids. With over 300 days of events, excellent Operational efficiencies & path breaking community initiatives, we promise all our patrons the INORBIT EXPERIENCE.