After the acclaimed film, Shuruaat Ka Interval, Humaramovie is back with another feature, tentatively titled, Shor Se Shuruaat.
~Shor Se Shuruaat is a unique anthology of eight short films made by the protégés of noted filmmakers, Shyam Benegal, Imtiaz Ali, Raju Hirani, Mira Nair, Zoya Akhtar, Sriram Raghavan, Nagesh Kukunoor and Homi Adajania~
Mumbai, an annual one-of-a-kind mentored short film competition.: After wowing the audience with the acclaimed film, Shuruaat Ka Interval, Humaramovie, a cutting-edge digital content studio is now back with their second feature tentatively titled, Shor Se Shuruaat, as part of the initiative ‘Shuruaat’,
Shor Se Shuruaat, is an anthology of 8 short films based on a common theme, Shor (Noise), which will be directed by the protégés of renowned filmmakers, Shyam Benegal, Imtiaz Ali, Raju Hirani, Mira Nair, Zoya Akhtar, Sriram Raghavan, Nagesh Kukunooa feature, r and Homi Adajania, marking their debuts.
Each mentor has nominated a protégé to direct a short film on the theme ‘Shor’ (Noise). Each film will be unique in its own way depending on the filmmaker’s interpretation of the theme.The 8 short films will range from 12 - 15 minutes and will be compiled to make a feature that will have a theatrical release later this year. Shor Se Shuruaat will be a launchpad for not only assistant directors but also editors, cinematographers, executive producers and other technicians.
Launched by the founders of Humaramovie, Preety Ali, Pallavi Rohatgi and Vinay Mishra in 2014,Shuruaat is an initiative to provide the next generation of Indian filmmakers a chance to showcase their work on the big screen. A competition for only debutante unreleased filmmakers; Shuruaat not only provides a distribution platform across theatres,
satellite and digital but also mentorship and guidance under some of the stalwarts of Indian film industry.
Vinay Mishra, Co-founder of Humaramovie says, “We are very thrilled to launch new talent with Humaramovie's next feature, "Shor Se Shuruaat" and we believe that these filmmakers will define the face of Indian cinema in the coming future and we want to ensure that we help them achieve this”
Preety Ai, co-founder of Humaramovie adds "Our aim is to not just make short films. Our vision is to also build this category / genre as a whole by educating and exposing audiences to great storytelling in different formats across different platforms"
The first anthology Shuruaat Ka Interval was launched in 2014, which brought together four directors, Imtiaz Ali, Anand Gandhi, Vikramaditya Motwane and Vikas Bahl, who guided their assistants to make a film on the common theme ‘Interval’ that released theatrically to rave reviews across five cities on 15 August 2014. The film later successfully aired on Netflix, Hotstar, and I-Tunes. It is also currently in the top 15 Hindi movies of 2014 on IMDB
Humaramovie is founded by Preety Ali, Pallavi Rohtagi, and Vinay Mishra. It is a studio-cum-incubator lab ready to back talent pool with every resource possible and ready to lead them towards the next step – becoming the new face of Indian cinema.
It has produced over 200 films and releases a film every week (typically Tuesdays). It is known for producing the award-winning feature film- The Greater Elephant and curating "Shuruaat Ka Interval"- a festival that gave theatrical debuts to 8 filmmakers through an anthology of short films.
Profile of founder of Humaramovie
Preety has 16 years of experience in Film & TV production. She has produced big budget & independent films, with credits like Black Friday & Namaste London. She is the founder of PI films with Imtiaz Ali & co-founder at HumaraMovie.
Preety started her career with Sony Entertainment Television, and went on to work on landmark TV shows like CID (India’s longest running TV show), etc. She was also conceptualizer for programs like Surabhi on Doordarshan and Good Food Guide on Star Plus.
§ Executive producer for blockbuster movie entertainer “Namastey London” directed by Vipul Amrutlal Shah.
§ Producer for 15 advertising films for Apocalypso films, directed by Pradeep Sarkar (director Parineeti). Clients includedCadbury, Peter England, Kurkure, Coke etc.
§ Line producer for film “Black Friday” directed byAnuragKashyap.
Preety presently runs the creative process at HumaraMovie and also handles the feature film division.
Pallavi is a corporate lawyer, specializing in Private Equity Debt Finance. She has worked in the jurisdictions of India & United States. Post her Masters in Law from the University of Michigan, Ann Arbor, she went on to join Ropes & Gray, LLP, in New York where she practiced for over 5 years.
Post taking a sabbatical, Pallavi did film training at New York University and then joined the production of acclaimed independent director Todd Solondz for his movie, The Dark Horse (http://www.imdb.com/title/tt1690455/?ref_=sr_1), working with Producer extraordinaire Ted Hope. She is a co-founder at humaramove, presently managing the marketing, International sales efforts and production support. She moved back to India from New York in May 2011 to start HumaraMovie.
Vinay has been an entrepreneur for the past 15 years, starting his career as a founding member of Intercept Technologies, the first company to be funded by Westbridge Capital Partners (later Sequoia), which set up Internet Advertising & Internet Advertising technology in Asia & India. Post this Vinay co-founded Marketics, which became the largest Marketing Analytics company in the world. Marketics was acquired by WNS Global (NYSE: WNS) in 2007-08.
Vinay went on to do a film course at NYU and then was the associate producer on the New York cross-border film, Walkaway (http://www.imdb.com/title/tt1390840/?ref_=fn_al_tt_1), where he handled marketing & communication.Vinay moved back to India from New York in May 2011 to start HumaraMovie.
Vinay runs strategy, operations & alliances for HumaraMovie.