2018’S COOLEST SONG - VYRL ORIGINALS “LAAL BINDI” CELEBRATES 1-YEAR ANNIVERSARY WITH #LAALBINDIWEEK
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2018’S COOLEST SONG - VYRL ORIGINALS “LAAL BINDI” CELEBRATES 1-YEAR ANNIVERSARY WITH #LAALBINDIWEEK
2018’S COOLEST SONG - VYRL ORIGINALS “LAAL BINDI” CELEBRATES 1-YEAR ANNIVERSARY WITH #LAALBINDIWEEK
Mumbai, 17th May 2019: VYRL Originals curated one of the coolest tracks of 2018 with singer - song writer, Akull Tandon which crossed over 54 million views. To celebrate the love and success received from the audience, VYRL Originals initiated an interesting marketing campaign #LaalBindiWeek, highlighting the fact that the Laal Bindi is the epitome of Indian Beauty.
The adulation and love showered through the response was phenomenal and the campaign engaged over 3 million people. The song also attracted artists and influencers like Asees Kaur, Melvin Louis, Ketika Sharma and Divya Malik to curate interesting content around the track, making it the audience’s favourite.
Rj Archana ,Rj Akriti ,Rj Swati, Rj Animaka , Rj Ada, Rj Rohini and Rj Urmin also innovatively participated in the campaign. #LaalBindiWeek had an emotional connect with all the beautiful women across the country who joined and made it a successful campaign which not only crossed 50 million views on the track but also reached out to over lakhs of people making it one of the most sought-after campaigns on various Social Media platforms.
Joining the movement and talking about the success television actress, Divya Malik, shared “Laal Bindi has different significances for different persons. It definitely accentuates the beauty of a woman and the sharp red colour defines her personality traits. It’s a great song and it was fun to be a part of the campaign”
Sharing his thoughts, Vinit Thakkar, Senior Vice President of Universal Music Group India & South Asia shares “At VYRL, we believe that every song has a story that should be narrated in a unique and interesting manner through carefully crafted marketing initiatives. Our recent campaign, #LaalBindiWeek is one such unique marketing initiative that has reinvigorated our 2018 release – Laal Bindi on its 1-year anniversary. The campaign has been well appreciated by the consumers and music connoisseurs. It is heartening to see influencers enthusiastically participate in #laalbindiweek and show their tremendous love and support for the track. Laal Bindi is now immensely successful and has crossed 54 million views on YouTube and counting.”
Talking about the success Akull comments ”I am thankful for the love and adulation I have received for the track. I am happy that the track has crossed over 54 million views and with the #LaalBindiWeek campaign going viral, I thank each and every one who participated and for showering so much love and support.”
Listen to the track here : https://youtu.be/PAW_Gd3QVww
VYRL Originals – An EMI Records India Property:
VYRL Originals is EMI Music India’s latest music property created to promote independent non-film music. This unique property is once again led by noted film director Mohit Suri - known for his excellent taste in music. Mohit will be curating every aspect of each track that is being produced. Right from the composers, lyricists to the singers, each of them have been carefully worked on and handpicked by the director himself. The sound will be in line with contemporary Bollywood music with great production values, albeit without the canvass of a film. The tracks under VYRL Originals will be launched simultaneously across every streaming service – in India as well as Globally - and will sit amongst today’s popular Bollywood songs giving the music lover a seamless listening experience.
Mumbai, 17th May 2019: VYRL Originals curated one of the coolest tracks of 2018 with singer - song writer, Akull Tandon which crossed over 54 million views. To celebrate the love and success received from the audience, VYRL Originals initiated an interesting marketing campaign #LaalBindiWeek, highlighting the fact that the Laal Bindi is the epitome of Indian Beauty.
The adulation and love showered through the response was phenomenal and the campaign engaged over 3 million people. The song also attracted artists and influencers like Asees Kaur, Melvin Louis, Ketika Sharma and Divya Malik to curate interesting content around the track, making it the audience’s favourite.
Rj Archana ,Rj Akriti ,Rj Swati, Rj Animaka , Rj Ada, Rj Rohini and Rj Urmin also innovatively participated in the campaign. #LaalBindiWeek had an emotional connect with all the beautiful women across the country who joined and made it a successful campaign which not only crossed 50 million views on the track but also reached out to over lakhs of people making it one of the most sought-after campaigns on various Social Media platforms.
Joining the movement and talking about the success television actress, Divya Malik, shared “Laal Bindi has different significances for different persons. It definitely accentuates the beauty of a woman and the sharp red colour defines her personality traits. It’s a great song and it was fun to be a part of the campaign”
Sharing his thoughts, Vinit Thakkar, Senior Vice President of Universal Music Group India & South Asia shares “At VYRL, we believe that every song has a story that should be narrated in a unique and interesting manner through carefully crafted marketing initiatives. Our recent campaign, #LaalBindiWeek is one such unique marketing initiative that has reinvigorated our 2018 release – Laal Bindi on its 1-year anniversary. The campaign has been well appreciated by the consumers and music connoisseurs. It is heartening to see influencers enthusiastically participate in #laalbindiweek and show their tremendous love and support for the track. Laal Bindi is now immensely successful and has crossed 54 million views on YouTube and counting.”
Talking about the success Akull comments ”I am thankful for the love and adulation I have received for the track. I am happy that the track has crossed over 54 million views and with the #LaalBindiWeek campaign going viral, I thank each and every one who participated and for showering so much love and support.”
Listen to the track here : https://youtu.be/PAW_Gd3QVww
VYRL Originals – An EMI Records India Property:
VYRL Originals is EMI Music India’s latest music property created to promote independent non-film music. This unique property is once again led by noted film director Mohit Suri - known for his excellent taste in music. Mohit will be curating every aspect of each track that is being produced. Right from the composers, lyricists to the singers, each of them have been carefully worked on and handpicked by the director himself. The sound will be in line with contemporary Bollywood music with great production values, albeit without the canvass of a film. The tracks under VYRL Originals will be launched simultaneously across every streaming service – in India as well as Globally - and will sit amongst today’s popular Bollywood songs giving the music lover a seamless listening experience.
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2018’S COOLEST SONG - VYRL ORIGINALS “LAAL BINDI” CELEBRATES 1-YEAR ANNIVERSARY WITH #LAALBINDIWEEK
Mumbai, 17th May 2019: VYRL Originals curated one of the coolest tracks of 2018 with singer - song writer, Akull Tandon which crossed over 54 million views. To celebrate the love and success received from the audience, VYRL Originals initiated an interesting marketing campaign #LaalBindiWeek, highlighting the fact that the Laal Bindi is the epitome of Indian Beauty.
The adulation and love showered through the response was phenomenal and the campaign engaged over 3 million people. The song also attracted artists and influencers like Asees Kaur, Melvin Louis, Ketika Sharma and Divya Malik to curate interesting content around the track, making it the audience’s favourite.
Rj Archana ,Rj Akriti ,Rj Swati, Rj Animaka , Rj Ada, Rj Rohini and Rj Urmin also innovatively participated in the campaign. #LaalBindiWeek had an emotional connect with all the beautiful women across the country who joined and made it a successful campaign which not only crossed 50 million views on the track but also reached out to over lakhs of people making it one of the most sought-after campaigns on various Social Media platforms.
Joining the movement and talking about the success television actress, Divya Malik, shared “Laal Bindi has different significances for different persons. It definitely accentuates the beauty of a woman and the sharp red colour defines her personality traits. It’s a great song and it was fun to be a part of the campaign”
Sharing his thoughts, Vinit Thakkar, Senior Vice President of Universal Music Group India & South Asia shares “At VYRL, we believe that every song has a story that should be narrated in a unique and interesting manner through carefully crafted marketing initiatives. Our recent campaign, #LaalBindiWeek is one such unique marketing initiative that has reinvigorated our 2018 release – Laal Bindi on its 1-year anniversary. The campaign has been well appreciated by the consumers and music connoisseurs. It is heartening to see influencers enthusiastically participate in #laalbindiweek and show their tremendous love and support for the track. Laal Bindi is now immensely successful and has crossed 54 million views on YouTube and counting.”
Talking about the success Akull comments ”I am thankful for the love and adulation I have received for the track. I am happy that the track has crossed over 54 million views and with the #LaalBindiWeek campaign going viral, I thank each and every one who participated and for showering so much love and support.”
Listen to the track here : https://youtu.be/PAW_Gd3QVww
VYRL Originals – An EMI Records India Property:
VYRL Originals is EMI Music India’s latest music property created to promote independent non-film music. This unique property is once again led by noted film director Mohit Suri - known for his excellent taste in music. Mohit will be curating every aspect of each track that is being produced. Right from the composers, lyricists to the singers, each of them have been carefully worked on and handpicked by the director himself. The sound will be in line with contemporary Bollywood music with great production values, albeit without the canvass of a film. The tracks under VYRL Originals will be launched simultaneously across every streaming service – in India as well as Globally - and will sit amongst today’s popular Bollywood songs giving the music lover a seamless listening experience.
Mumbai, 17th May 2019: VYRL Originals curated one of the coolest tracks of 2018 with singer - song writer, Akull Tandon which crossed over 54 million views. To celebrate the love and success received from the audience, VYRL Originals initiated an interesting marketing campaign #LaalBindiWeek, highlighting the fact that the Laal Bindi is the epitome of Indian Beauty.
The adulation and love showered through the response was phenomenal and the campaign engaged over 3 million people. The song also attracted artists and influencers like Asees Kaur, Melvin Louis, Ketika Sharma and Divya Malik to curate interesting content around the track, making it the audience’s favourite.
Rj Archana ,Rj Akriti ,Rj Swati, Rj Animaka , Rj Ada, Rj Rohini and Rj Urmin also innovatively participated in the campaign. #LaalBindiWeek had an emotional connect with all the beautiful women across the country who joined and made it a successful campaign which not only crossed 50 million views on the track but also reached out to over lakhs of people making it one of the most sought-after campaigns on various Social Media platforms.
Joining the movement and talking about the success television actress, Divya Malik, shared “Laal Bindi has different significances for different persons. It definitely accentuates the beauty of a woman and the sharp red colour defines her personality traits. It’s a great song and it was fun to be a part of the campaign”
Sharing his thoughts, Vinit Thakkar, Senior Vice President of Universal Music Group India & South Asia shares “At VYRL, we believe that every song has a story that should be narrated in a unique and interesting manner through carefully crafted marketing initiatives. Our recent campaign, #LaalBindiWeek is one such unique marketing initiative that has reinvigorated our 2018 release – Laal Bindi on its 1-year anniversary. The campaign has been well appreciated by the consumers and music connoisseurs. It is heartening to see influencers enthusiastically participate in #laalbindiweek and show their tremendous love and support for the track. Laal Bindi is now immensely successful and has crossed 54 million views on YouTube and counting.”
Talking about the success Akull comments ”I am thankful for the love and adulation I have received for the track. I am happy that the track has crossed over 54 million views and with the #LaalBindiWeek campaign going viral, I thank each and every one who participated and for showering so much love and support.”
Listen to the track here : https://youtu.be/PAW_Gd3QVww
VYRL Originals – An EMI Records India Property:
VYRL Originals is EMI Music India’s latest music property created to promote independent non-film music. This unique property is once again led by noted film director Mohit Suri - known for his excellent taste in music. Mohit will be curating every aspect of each track that is being produced. Right from the composers, lyricists to the singers, each of them have been carefully worked on and handpicked by the director himself. The sound will be in line with contemporary Bollywood music with great production values, albeit without the canvass of a film. The tracks under VYRL Originals will be launched simultaneously across every streaming service – in India as well as Globally - and will sit amongst today’s popular Bollywood songs giving the music lover a seamless listening experience.
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