The Most Influential Gen Z Celebrities in the Entertainment Industry

Over 40% of the top 100 box office stars in 2025 are under 25, with Gen Z taking center stage in Hollywood. A deep dive by Heepsy, an influencer marketing platform, explored who Gen Z’s biggest and most influential celebrities are.



Kylie Jenner leads the way, with a net worth of $700M. Coco Gauff stands out with her tennis career, making her the only sports celebrity on the list. Taking the social media spotlight is Sabrina Carpenter, with 83M people looking her up online each month. By picking celebrities born from the mid-1990s to the early 2010s, the list takes into account their net worth, their chosen field, and their most successful projects. Online and social media influence is covered by media mentions, Instagram hashtags, and monthly searches on Google.



Biggest Gen Z stars The top 3 is led by Kylie Jenner. Previously known as the youngest self-made billionaire, Kylie Jenner now has a net worth of $700M, and she earned her fortune and influence through her popular projects, like Kylie Cosmetics and the Kardashians. There are over 157K media articles covering her activities and personality, as well as 18.5M posts on Instagram.

The second spot belongs to Sabrina Carpenter, with 83M people looking her up online every month, double any other celebrity. The singer is also a media favorite, covered by journalist articles over 371K times, twice as much as Kylie Jenner. At number three is Billie Eilish. Multiple Grammys and notable musical projects, from Bad Guy to No Time to Die, make her one of the most famous musicians of her generation.



Gen Z leading in music & film

The top 3 Gen Z stars are followed by more music and film celebrities, including Khalid (4th), Millie Bobbie Browth (taking the middle 5th spot), and Shawn Mendes (8th spot). Out of these three, Khalid has the smallest net worth at USD 10M, but enjoys the most media attention, getting 359K articles and almost matching Sabrina Carpenter.



Millie Bobbie Brown is the highest-ranking actor in the top ten, with her highly popular projects like Stranger Things and Enola Holmes. Shawn Mendes made his popularity through his song hits like Señorita and Wonder, and now he is the third richest on the list, with a net worth of $40M. Influence across platforms and industries

“This generation of celebrities is building their influence across multiple platforms simultaneously. Gen Z isn’t just consuming culture; they’re shaping it, blending music, film, social media, and entrepreneurship in ways that were unheard of a decade ago,” comments Tabi Vicuña, Founder at Heepsy. “Their ability to connect authentically with fans and adapt to trends quickly is redefining what it means to be a public figure today."



Coco Gauff takes the spotlight with this trend in the 6th spot, thanks to her tennis career. She is the only athlete on the list, and her US Open title and youngest-to-reach-Wimbledon milestone have earned her 355K mentions from the journalists, double the media attention of Kylie Jenner.

Dixie D’Amelio (7th place) has turned her TikTok fame into a $25M career across music and television, including The D’Amelio Show. Olivia Rodrigo ranks 9th, combining music with acting. Her breakout albums, SOUR and GUTS, as well as the High School Musical film, made her one of the most popular Gen Z stars, with 13.4M people looking her up online.

https://www.heepsy.com/

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