· An action packed Kids’ Carnival – From eatables to gift items, shoes to apparel, stationery to games; meet & greet cartoon characters and so on, will have it all!
· One stop destination for Parents who are looking at finding the latest for their kids · A platform for Children consumer brands - Businesses related to children in the age group of 0-14 being given a unique opportunity
· Will feature Prominent brands from entertainment, education, technology, clothing & apparel, food & beverages, healthcare, toys & FMCGs industry
India, April 23’ 2012 – India will have its First out-and-out Children Expo - ‘World Children Expo' 2012’, from May 25-27’ 2012 at Gurgaon. Conceptualized by Creative Children Media Pvt. Ltd., WCE 2012 is a platform showcasing children centric consumer brands from across businesses related to children in the age group of 0-14, focusing on 7 sectors - entertainment, education, technology, clothing & apparel, food & beverages, healthcare, toys & FMCGs.
“World Children Expo 2012 aims to bring forth the Brands who are constantly and devotedly involved in producing and promoting kids’ essentials. It offers a grand stage for latest entrants in the kids market too. We are hoping that the expo will become a one stop destination for Parents who are looking at finding the latest for their kids," said Rahul Gupta, Director and CEO, Creative Children Media (P) Ltd.
WCE’s Advisory board includes high-flier’s like Mr. K.R. Kim, Former M.D. of LG Electronics; Ms. Denise Carlson, Former Programming Head, Disney Channel, USA; Mr. Jiggy George, Founder & CEO, Dream Theatre, and Dr. Amit Kapoor, Honorary Chairman of Institute for Competitiveness, India and Professor, Management Development Institute. The wealth of experience and expertise of the WCE Advisory Board will be instrumental in further shaping and evolving the vision and strategy for this project.
"I am delighted to support the pioneering initiative by WCE which holds great relevance in today's marketing and retail world. The spotlight is on a Target Group which is often misjudged as plain wielding ‘pester power'. Today's Next Gen is discerning, well informed and not just key influencers in market trends and expectations but are the true future and hope for India," said Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd.
WCE 2012 has been divided into 3 factions; (a) WCE - The Business Conclave, (b) Kids' Favorites Awards which will take place on May 25, 2012 at The Crowne Plaza, Gurgaon and (c) World Children Expo (WCE), will take place from May 26-27, 2012, at The Island, Ambience Mall, Gurgaon.
WCE - The Business Conclave will be a unique knowledge sharing platform hosting head-honchos from across all key sectors comprising of interactive panel discussions, and high level keynote presentations. Some of the main speakers include Jiggy George, CEO, Dream Theater; Nila Madhab Panda, Director & Producer (I am Kalam); Vasantha Angamuthu, Editor, Hindustan Times; Sashwati Banerjee, Executive Director; Sesame Workshop India; Harish Bijoor, Brand Consultant and Denise Carlson, Producer, NYFA, Former Programming Head, Disney USA.
Whereas, Kids' Favorites Awards will see an impressive line of Brands competing for India’s first and only Children’s brand awards. Here kids honor their favorites in 20 different categories from the world of films, music, entertainment, sports, F&B, innovations, role-models, apparel & retail, etc. via voting.
This is followed by the 2-day Expo on May 26-27, a carnival like environment, wherein kids & their families will get to witness launch of new movies & games, can win free collectables and merchandize. They will get to meet & greet their favorite cartoon characters and also get the opportunity to win free holidays. From school bags to stationery, eatables to gift items, shoes to apparel and many more; it will have a myriad of sub-categories.
“It will not just be entertainment, but also a platform where parents and children can learn more about careers, higher-education and a healthy lifestyle. Also, parents who concentrate on well-rounded development of their wards, WCE envisions to interact with children on issues like sports, our planet, nature, peace, health and contributing to a better future ," explains Rahul Gupta.
On one hand for kids & families WCE will be an action-packed entertaining weekend and on the other WCE is a powerful business-to-business and business-to-consumer showcase, providing leading and upcoming children brands three days of promotions, networking and reach-out opportunities.
============================================= About Us Creative Children Media Pvt. Ltd. is a next generation media company promoted by CEO's of leading content companies. World Children Expo (WCE) is our flagship property focused on the B2B platform for children related businesses. World Children Expo 2012 is a “Blue Ocean” strategy initiative of CCM which is building newer avenues of engagement and business for its stakeholders. We envision being a platform for kids’ brands and dedicated to making content that makes a difference in children's lives. WCE will take the concept of doing business with children a step further. The show serves as a platform for eminent professionals from the Kids’ Healthcare, Entertainment, Technology, Foods, Apparels, Education and publishing, Toys and FMCG sectors to directly interact with each other and expand their business networks.
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