Saturday, August 3, 2013

Indian Consumers Love to Share Mobile Videos, Reveals Vuclip Survey

Indian Consumers Love to Share Mobile Videos, Reveals Vuclip Survey

65% of Indian consumers share mobile video as compared to 53% globally; Mobile phones preferred hands down to desktops for watching movie trailers 

Mumbai, 31 July 2013Vuclip, the world's largest independent mobile video and media company, today unveiled the findings of its second quarter 2013 Global Video Insights report by putting a spotlight on trends in mobile video sharing, most popular genre of movies trailers, and the most searched celebrities. More than 14,000 responses were received globally within two days. Results varied by age group and region.

One trend is clear: people everywhere love to share mobile video but especially in India. 65% of Indians, as compared to 53% of global respondents, admitted to sharing video through their mobile phones. Indian youth under 18 years old fuel this phenomenon; a whopping 87% say they share mobile video regularly. When it comes to gender, more men than women in India share mobile videos at 67% and 59% respectively.

SMS emerged as the most popular means of sharing among global respondents. 20% of the total lot chose SMS over Facebook and Google+. Reflecting this trend, 38% of Indian respondents use SMS to share mobile video, giving Facebook a backseat at 12%. 

Also notable is that although only 4% of people say that Twitter is the most common way they share mobile video, that core group of tweeters is extremely active. Vuclip estimates that the percentage of videos viewed sparked by tweets is in the ballpark of 30% of the total daily video views on Vuclip. 

Movie Trailers

While all respondents seem to enjoy sharing movie trailers, the survey revealed interesting results on the genre of movies shared. With 36% of the vote, superhero movie trailers surfaced as the most often shared trailers in India, also hugely popular among the under-18 crowd. Globally, romantic trailers took the lead with 29%. When asked where users prefer to watch movie trailers, the answer was loud and clear – mobile phones. 48% of respondents globally said that they view movie trailers on their phones more often than on television, on desktop computers or even in movie theaters. In India, more than 50% of respondents between 18 and 35 years old touted watching movie trailers through their mobiles.

" We live in a hyper-connected world where people enjoy sharing their views and experiences on the go. On Vuclip as well we make sure that consumers can share the videos they like quickly and easily. More than 65% of video views occur as a result of social sharing," said Arun Prakash,  Chief Operating Officer, Marketing and Content for Vuclip."However, what’s surprising about the data we uncovered was how engaged people are with movie trailers. For example, we saw a huge up-tick in views of the Iron Man 3 movie trailer the week prior to the international movie release in late April. There is an appetite globally for Hollywood cinema and celebrities."
  
Top Celebrities
 As part of this quarter’s global video insights report, Vuclip aimed to find the most searched for celebrities. Salman Khan, one of the most eligible bachelors in Bollywood topped the list with his style and charisma leaving behind other top models, actresses’ cricketers and singers. Surprisingly, the actor was also featured as the second most searched celebrity after Ayu Azhari, a famous actress, in Indonesia. Here are the top celebrities searched for in India in the second quarter of this year.

India
1.      Salman Khan
2.      Katrina Kaif
3.      Sachin Tendulkar
4.      Ranbir Kapoor
5.      Kim Kardashian
6.      Anushka
7.      Priyamani
8.      Taylor Swift
9.      Kajal Agarwal
10.  Nithya Menen
  
Methodology
All of the statistics in this report were gathered via a global survey conducted over two days. There were more than 14,000 respondents globally with 2,400 of those from India. Users were provided with seven multiple-choice questions and had the option to opt out. No incentives were provided for responding. To see full survey results please view this link. The information for the celebrity searches is a result of our ability to collect anonymous information about what users are searching for, what country they’re in, and what devices they’re using. When we aggregate that data, it makes for a compelling snapshot of trends in the mobile world. 

About Vuclip For millions of people around the world, Vuclip is an essential part of their daily lives. Vuclip serves video on-the-fly, on any device, and in any country, providing unparalleled reach for its partners. Vuclip reaches more than 80 million unique users monthly around the world. Vuclip is headquartered in Milpitas, California with offices in New Delhi, Mumbai, Singapore, Dubai, Shenzhen, Beijing and Ottawa. Check out Vuclip on your phone: m.vuclip.com.

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