Blue Bang Entertainment Associates Tic Tac 2 Vegas with the Movie ABCD 2
Tic Tac, the refreshment brand from Ferrero India, has come up with a fun digital dance contest called ‘TicTac2Vegas’ which will be live for almost a month. The contest is a result of Tic Tac’s association with the dance movie ABCD2.
Emanuele Fiordalisi, Vice President, Marketing, Ferrero India, said, “Tic Tac has all the attributes of a youth brand and it stands for fun, sharing and friendship. The movie ABCD2 is a natural fit for our brand these attributes have been brought out well through these brilliant actors.”
Vinay Punjabi, MD & CEO-Blue Bang Media & Entertainment Pvt Ltd, the agency behind the alliance says: “There is a huge synergy between the brand TIC TAC and ABCD 2 that connects to youth.
Tictac2vegas campaign is a model created keeping in mind the core brand attributes and engaging the consumer in the process of building the brand”.