Big B fans are in for a bonanza treat on the occasion of his birthday
MAX to premier the blockbuster ‘Bhoothnath Returns’ at 8pm on Saturday, 11th October & MAX 2 to showcase a special AB film festival from 5th -11th October
Mumbai, 6th October, 2014: Commemorating the star’s 72nd birthday, SONY MAX & MAX2, India’s leading movie channels present Amitabh Bachchan fans with a movie extravaganza starting from 5th October to 11th October. MAX will premiere the supernatural comedy blockbuster, ‘Bhoothnath Returns,’ on Saturday 11th October at 8pm and MAX2 will run the a special film festival ‘Ab Tak Bachchan’ from 5th -11th October during the evening prime time.
The MAX premier of ‘Bhoothnath Returns’, a sequel to the 2008 film, tells the fascinating tale of a ghost (Bhoothnath - Amitabh Bachchan) who returns to earth in his quest to scare children. Upon befriending Akhrot, a street smart boy, they form a formidable team set out to help people which sees the ghost contest elections. The film stars Amitabh Bachchan, Parth Bhalerao (Child actor) and Boman Irani in lead roles.
The evergreen actor, who has enthralled audiences with unforgettable roles in his 45 year old career, will also be seen on television screens through carefully handpicked films showcasing him in unforgettable roles. The ‘Ab Tak Bachchan’ movie festival on MAX2 will showcase the movie icon at his versatile best portraying roles ranging from a bumbling simpleton in Yaraana to the shrewd Natwar in Mr Natwarlal, to a hardened criminal in Kaalia.
Commenting on the Big B movie bonanza, Neeraj Vyas, EVP & Business Head, MAX & MAX2 stated, “Indians across all age groups and segments of society, admire and love Bachchanji. He is an iconic movie star who has left an indelible mark on the Indian movie industry. We couldn’t have thought of honoring a more fitting actor through our movie channels which aim to provide enriching and memorable movie experience for our viewers.”
Tune-in to catch Big B in action on MAX & MAX2 from 5th -11th October during the prime time movie slots
SONY MAX, India’s premier Hindi Movies channel, backed by Sony Pictures Television (SPT) is a part of Multi Screen Media Private Limited, one of India’s leading television network. SONY MAX provides its viewers with the biggest and best of Hindi Movies and Special Events. The channel stands for innovation and distinctiveness, be it its content, its marketing initiatives or the brand itself. SONY MAX along with SONY SIX are official broadcasters of the world’s biggest entertainment extravaganza, the PEPSI Indian Premier League (PEPSI IPL). MAX has pioneered concepts like Extraaa Innings (this capsule is an exciting amalgam of serious cricketing action with fun and excitement for the entire family) With Extraaa Innings, MAX changed the rules of cricket presentation in India and made it an entertaining affair for the entire family that set viewership records. MAX is synonymous with the biggest and best of Hindi Movies on television. The channel houses one of the largest libraries of the best old and new Hindi blockbusters and presents many exclusive film related programmes. MAX has recently acquired an array of fresh blockbusters to its library with the likes of Dhoom 3, Ramleela, Aashiqui 2, Jab Tak Hai Jaan, Yeh Jawaani hai Deewani, Lootera, Krrish 3, Once Upon a Time in Mumbai Part 2 to name a few. MAX has also been widely acclaimed and distinguished in the media marketplace with a host of awards recognizing leadership and marketing excellence. Today, MAX reaches out to over 100 million individuals in India.