Now watch unlimited NEW movies for 30 days At Carnival Cinemaswith MoviEcard at just Rs149*/- Carnival Cinemas to introduce this service in over 60 cities across India on May 22 for movie buffs

Now watch unlimited NEW movies for 30 days At Carnival Cinemaswith MoviEcard at just Rs149*/- Carnival Cinemas to introduce this service in over 60 cities across India on May 22 for movie buffs MUMBAI: One of the largest multiplex chain,Carnival Cinemasis set to revolutionize the film exhibition business withIndia’s first movie subscription based service ‘MoviEcard: Haqq se dekho’for silver screens. Available from May 22 across 60 select cities across India, this card is priced at Rs. 149/- for a period of 30 days. Patrons will be able to enjoy unlimited new releases in any Carnival Cinemasin those cities between Monday to Thursday.

In the last few years, the biggest of the films with bankable stars have seen only 2 to 4 per cent of the total population watching the film on the big screen. The ticket prices have compelled the majority to stay away from the big screen and await the premiere of their beloved movie stars’ films on television. The choice of watching a grandeur on 5-inch phone screen or satisfying the urge to see the latest movie’s pirated version may be available, but it can never replace the experience of the 70 mm screen. With its visionary outlook, promoter and chairman of Carnival Group, Dr. Shrikant Bhasi led Cinema Chain - Carnival Cinemas, aims to ‘democratize movieviewing experience’by making it accessible to all movie lovers across the country. The intent is to be able to offer month long cinema entertainment at the cost of a single movie ticket. Speaking about this new product, Dr. Shrikant Bhasi, Founder and Chairman of Carnival Groupsaid, “At Carnival Cinemas,MoviEcard fits in perfectly with our vision of making movies accessible to every Indian. Over the years we have noticed that while people would like to enjoy a great film at the nearest Cinema Theatre, the regular ticket prices have always acted as a deterrent. Our endeavor with this MoviEcard is to break theentry barrier and allow all our patrons to enjoy as many movies as they wish to watch at the cost of ONE MOVIE TICKET. In order to be able to give this benefit to patrons all over the country, we are increasing our footprint rapidly and aim to reach 1000 screens by 2018.” Dina Mukherjee, senior spokesperson,MoviEcard Sales Pvt. Ltd., firmlybelieves that “MoviEcard is a one of a kind program, that intends to shift the audience from 5” screens to the real magic of 70mm silver screens. Today only 2% of the overall population actually visits movie theatres. We intend to democratize the way we watch new movies or look forward to original content. Our intent is for every movie to get 60-70% occupancy, every Indian tobe able to watch all new releases and every movie lover should carry a MoviEcardto enjoytheir favorite stars in their full glory. The card has been designed to integrate all aspects of entertainment including F&B with nominal costs so that everyone can enjoy an enriching experience.All this at the cost of ONE MOVIE TICKET!” Customers can purchase and renew the MoviEcard within no time either by logging onto www.moviecardindia.com or visiting the nearest Carnival Cinemas. One can also obtain the card by calling at toll free number 1800 102 5060 and mobile number +91 7710097900, Carnival’s helpline numbers. Bringing back the mesmerizing feeling of watching a film on 70 mm screen, Carnival is steadfast in creating a gratifying ambience for the patrons. So just grab your MoviEcard and enjoy the enthralling experience of watching latest movies of your favorite stars on the big screen enjoy diverse genre of films every month uninterrupted. Carnival Cinemas is currently present in Andhra Pradesh, Bihar, Chhattisgarh, Gujarat, Haryana, Jharkhand, Karnataka, Kerala, Tamil Nadu, Maharashtra, Madhya Pradesh, Punjab, Rajasthan, Uttar Pradesh, Delhi NCR, West Bengal, Telengana, Uttarakhand and Chandigarh. About Carnival Group Carnival Group is a Mumbai based corporate with diversified business in Hospitality, Media, Real Estate, Entertainment, Multiplexes and Event Management. Carnival has already established its brand in movie production, exhibition & distribution along with Food courts, Events, IT Park, etc. Carnival Films Pvt. Ltd., operates cinema chain under the brand ‘Carnival Cinemas’ with over 330 operational screens at 119 locations in 89 cities in India. Carnival Group was in the news for the acquisition of L&T Realty’s Chandigarh based mall-Elante for INR 1785cr, one of the largest deals in the realty sector in recent times.