Friday, June 3, 2016

India Kids Fashion Week 2016 takes off on a grand note in Mumbai

India Kids Fashion Week 2016 takes off on a grand note in Mumbai
Day 1 of the event witnessed eight brands and designers present their exquisite collections for kids




Mumbai, June 3, 2016: The much-awaited fourth edition of India Kids Fashion Week (IKFW) is here and the event kicked off to a fabulous start at Phoenix Market City, Mumbai. The fashion extravaganza, in association with MAX, saw dozens of kids sashay the ramp full of style and confidence. The first day of IKFW saw creations showcased by MAX, My Little Piggy, Mini Me, Varsha Showering Trends, Kirti Rathore, 612 League, AZ Couture and GAP Kids. Day 1 of the fun-filled fashion event witnessed the crème-de-la-crème of glitz and glamour industry, including ace designers and celebrities grace the event.
Day 1 of IKFW 2016 Mumbai edition drew cheers from the lively crowd. The audience at the show applauded for the mini style icons as they sashayed down the ramp in lively, exuberant clothes styled with trendy footwear and quirky accessories.



The show started off with leading apparel brand MAX showcasing some cool summer wear, based on the theme Save the Environment. The inspiration for the collection was derived from surfing, street skating, varsity and cityscape. As for boys, The Jungle Book inspired tees were a special release at the ramp show.
Payal Ashar’s My Little Piggy saw kids strut their stuff with charm and elegance. Not only kids, moms too got an opportunity to walk the ramp. Popular TV child artiste Ruhanika Dhawan was the showstopper and she looked like an absolute princess in her flowing white gown.

Mini Me by Vandana Vinod, children’s clothing brand introduced four themes running through their concept In High Spirit. Fire Flies, Desi Pop, Flower Power and Glam Mini girls were the themes and the entire collection stood out for its peppy bright colours. Tele artiste Nausheen Ali Sardar sizzled on the ramp in a purple gown.



Popular screen artiste Anita Hasanandani graced the ramp with the kids for the brand Varsha Showering Trends. The brand showcased an exquisite display of the culture of Rajasthan through its collection.

Like last year at IKFW, designer Kirti Rathore’s love for the desert state of India was evident at this edition too. From playful embroideries to a riot of colours the Rajasthani-inspired collection, the designer gave a lot of attention to the detailing of the kids favourite pom-pom laces on the edges and made use of creative handmade spiral cloth buttons. It was Serbian model Natasa Stankovic and tele artiste Nandish Sandhu who graced the ramp in Kirti’s collections. 

From winter wear, casual wear and party wear, kids looked adorable in the collections put up by 612 League as they walked the ramp in ensembles with exquisite prints, asymmetric patterns and delicate details that stood out in style. The ramp show by the brand stole the limelight for the impromptu birthday celebration of its showstopper and Bajrangi Bhaijaan star kid Harshaali Malhotra! In her pink and white gown, Harshaali was the epitome of cuteness on the ramp.



Celebrating native American creativity as well as exhibiting fashion with the fact of native culture's existence was AZ Couture. All the garments were designed with a twist and new materials. Ace choreographer Ahmad Khan looked dapper as he walked the ramp with his two kids.

The finale of the evening was a show by GAP Kids. Artiste Juhi Parmar walked the ramp along with her daughter. The Summer 2016 collection by the brand highlighted optimistic American style, highly inspired by beach culture.

Mr. Manoj Mahla, Director, Craftworld Events said, “This edition we saw brands and designers come up with out-of-the ordinary concepts. The designers put their best foot forward by showcasing fresh and creative collections and their presentation caught the eye of buyers and celebs alike. We are looking forward to setting more trends in kidswear over the next two days.”

Speaking on the event Mr. Deepak Choudhary, Director & CEOEvent Capital, said, “The first day was a huge success. The brands and designers put in a lot of thought to create functional yet stylish apparel for the juinors. We were amazed to see kids walk the ramp with great confidence and attitude. In the next two days, we expect to make this event the most splendid celebration of kids’ fashion in India.”



Day 2 of the event will see brands such as Samta and Shruti Studio, Free Sparrow Kids, Many Frocks, Nauti Nati, Lil Angels, The Children’s Place and designer Sharad Raghav showcase their collections.

About Craftworld Events Pvt. Ltd
Craftworld Events Pvt. Ltd is a One Stop Solution, providing 360 Degree marketing approach to corporate clients. For the past ten years it has been one of the Largest Enterprise nationwide. Equipped with latest technologies, Wide connections & Global Network spread, we offer Direct Marketing solutions- Event Management, CRM, B2B & B2C Activations. We have more than 50+ corporate Client Spread all over India.  For more information log onto www.cwe.in 



About Event Capital:
Event Capital is a specialized Intellectual Property Events Centric Business Venture. The venture is a joint one between Deepak Choudhary, a veteran in the Event Management business and AlokJalan, the Managing Director of the Laqshya Media Group. They share a vision to be the country’s leading owner of intellectual property in the events and experiential marketing space. The services offered by Event Capital include the creation and support of Event IPs via research, funding, planning, marketing and sales expertise present within the team.For more information log onto www.eventcapital.in

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