Director Sandeep Mohan’s Hola Venky successfully premiered “Online” across 110 countries!
Director Sandeep Mohan’s Hola Venky premiered yesterday across 110 countries. The highlight of Indie film Hola Venky is the fact that it is available for online viewing through Mobile Phones, IPads & PCs and Laptops.
Present for the Premiere in support of Sandeep Mohan were, Ashwin Mushran, one of the actors in Hola Venky along with Co-Producer, Sanjay Gulati and Director of Jolly LLB, Subhash Kapoor. The premiere of the film took place yesterday at Light Box, Santacruz, Mumbai.
The film has travelled around the world under Sandeep’s concept of 'The Great Indian Traveling Cinema'.
Sandeep chose to introduce the film to the audience at various cafes, bars, restaurants, art galleries, office spaces, homes, church halls, virtually any alternative space that was available. He has done these screenings in India, US and Singapore. This is what makes Hola Venky edgy, contemporary, and in sync with new audience that is technology-savvy. Sandeep writes and directs "personal" films which he believes in.
Hola Venky is available –
· Vimeo - https://vimeo.com/ondemand/holavenky
· Fliqvine- https://fliqvine.com/film/hola-venky-
Hola Venky is Sandeep’s second feature film and is being distributed through what he calls 'The Great Indian Traveling Cinema.' He travels with the movie to various alternative spaces within the country and shows the movie, charging people on donation basis on a ‘Pay as you Wish, if you Wish Concept’. He carries a Projector, and projects the movie on a wall or any screen.
The fun part of these screenings for him is that he gets to interact with his audience immediately after they have seen the movie. Also, the audience is happy since they get to see the movie at a space and time convenient for them, and they decide what to pay or if you pay. Till now, Sandeep has travelled with Hola Venky to many cities in India, US and Singapore and have had close to 90 screenings. The director intends to travel to more spaces even after the online release.”
Sandeep feels that his audience is urban, niche, the office, new age audience who have a universal sensibility and hence it is better to focus on an online release since his audience is technology savvy. This is one of the reason Sandeep believes in taking Hola Venky on the traveling cinema route as he wanted to figure out a way to screen his movie to the audience at a space and time convenient for them.