Carat Fresh Entertainment facilitates successful association between “Gunday” Merchandise and Bewakoof.com
Carat Fresh Entertainment facilitates successful association between “Gunday” Merchandise and Bewakoof.com
Mumbai 11th Feb 2014: Dentsu Aegis Network’s Carat Fresh Entertainment, India’s leading agency that specializes in branded entertainment, has facilitated yet another successful association between one of the most awaited Bollywood movies of 2014, “Gunday” by Yash Raj Films and Bewakoof.com, India’s most creative and quirky youth brand as official fashion partner. Carat Fresh Entertainment has done successful integration for brands like Ultratech, Rupa, Jealous 21, Indigo Nation, Siyaram, Nimbuzz, Olympus etc and is a leading player in this field.
“We are increasing our base of Licensing to work with exciting and young companies like Bewakoof.com from Yash Raj Films stated”, Rohit Sobti , VP – Licensing & Merchandising
Says Prabhkiran Singh, Cofounder - Bewakoof.com, “Associating with bollywood movies for merchandising is a branding exercise for Bewakoof.com. We are happy the way Carat Fresh Entertainment chalked out this unique integration by associating our brand with one of the prestigious studios – Yash Raj Films and their upcoming much awaited movie – “Gunday”. We have worked with almost all the production houses of Bollywood and have been the Exclusive merchandise partner for 6-7 Blockbusters movies so far. Apart from the merchandising partner that the movies get, they also get an opportunity to promote their movie through the massive following that Bewakoof.comhas among youth in the country, which includes the 12.5 Lac Followers on Facebook and 4 Million Monthly Visits onwww.bewakoof.com”
Founded by IIT Bombay Alumni, Bewakoof.com is India’s most creative and quirky youth brand with a team of creative professionals have managed to bring forth an exciting range for “Gunday”. Inspired by the mood of the film which defines the characters “Bikram and Bala” as most loved, most celebrated, most reckless, most fearless and most powerful GUNDAY! Bewakoof.com will launch a trendy and stylish range of “Gunday collection” which consists of T Shirt Collection, hoodies, boxers etc.. This range will be only available at Bewakoof.com website at Rs 449 /-.
Commenting on the association Sidharth Ghosh – Vice President, Carat Fresh Integrated said, “Post successful brand integrations for other major studios, this is yet another feather in our cap. Carat Fresh Integrated is a thought leader and I am pleased to witness the confidence of our clients. We at Carat Fresh Integrated believe in seamless brand integrations and hence our process for identifying the right content is quite extensive. ”
The Dentsu Aegis Network India group comprises of Carat Fresh Integrated (Experiential marketing, Ruaral Marketing, PR), Vizeum, Posterscope (the global OOH sector leader), Brandscope, Hyperspace (Retail), Carat (the world’s largest independent media communications specialist), PSI (Airports), Doosra (Creative), Isobar (the global communications agency with digital at its heart) and iProspectCommunicate2 (the global leader in search and performance marketing) amongst others.
About Yash Raj Films Pvt. Ltd.
Yash Raj Films is a leading player in the Indian film industry and one of country’s premier independent Studio conglomerate. The Company’s core lies in the production and distribution of some of the industry’s highest grossing films. With offices also in New York, London, and Dubai, YRF handles the global distribution of its own films. The Company also has its own music and home entertainment labels, design cell and post-production facilities, internet, digital, merchandising, licensing, marketing and talent management divisions, as well as in-house units focused on the creation of television software, ad films, and music videos. YRF also has its own state-of-the-art fully integrated Studio, producing a slate of films annually, and thus making it an integral part of the entertainment business in India. It has also set up a youth films division, Y Films focused on making films on the youth and become the key platform for giving opportunities for new talent. The Studio also announced its foray into the International space, YRF Entertainment. More information about the Company can be found at www.yashrajfilms.com. You may also connect with YRF on Facebook (www.facebook.com/yrf) Twitter (www.twitter.com/yrfmovies) and YouTube (www.youtube.com/yrf)
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