“COMPLAN MEMORY” LAUNCHES NEW TELEVISION COMMERCIAL WITH GRANDMASTER VISWANATHAN ANAND

“COMPLAN MEMORY” LAUNCHES NEW TELEVISION COMMERCIAL WITH GRANDMASTER VISWANATHAN ANAND

6^th February, 2014, Mumbai, India: Complan, one of India’s iconic  brands and nutrition expert in the health drink category, today unveiled its new TV Commercial for their brand ‘Complan with Memory Chargers’ (“Complan Memory”) with its celebrity brand ambassador Viswanathan Anand, the Chess Grand Master and the former World Champion. The TV commercial will be broadcast across television channels countrywide.

Complan with ‘Memory Chargers’ has nutrients which are known for their role in brain development and higher order cognitive functions like planning, focusing attention, problem solving, thinking and remembering information. This health drink, available in a delicious chocolate flavour, also has the goodness of almonds (badaam).

Mrs. Seema Modi – Managing Director, Heinz India Pvt Ltd highlights Heinz’s commitment to India. “India will continue to be a growth driver for H.J.Heinz Company. Complan is our flagship brand and we continue in our endeavor to exceed consumers’ expectations in India. We are delighted to exclusively partner with Mr Viswanathan Anand, who is very selective about the brands he associates with. This is the first time that Complan has tied up with a global sports celebrity. We are absolutely confident that Complan’s association with Grand Master Viswanathan Anand will further enhance the brand’s equity and help us to appeal to a wider audience”.

Commenting on his association with Complan Memory, Viswanathan Anand, one of India’s most iconic and trusted names in sport, says: “I am selective about the brands I partner with.  I would like to be associated with brands that I can trust personally. Heinz over the years has commanded confidence and trust across the globe and I am delighted to be part of this globally well-trusted company.”

Speaking about Viswanathan Anand as the undisputed choice for Complan Memory, Mr. V. Mohan - Wholetime Director/ VP-Business Development, Corp. & Legal Affairs & Co. Secretary, Heinz India Pvt Ltd says: “Viswanathan Anand personifies hard work, strategic and smart thinking, and a sustained quest for excellence - traits that we as a company are eager to encourage in every Indian child. Viswanathan Anand has such a close semblance to our beliefs and values that he is an undisputed choice for us.”

Describing the new television commercial, Mr. Abhishek Prasad – General Manager -Marketing, Heinz India Pvt Ltdsays, “Children today have to store so much in their memory. The right health drink can help bridge gaps in children’s diet, helping them to cope with the day to day demands. The new commercial for Complan Memory depicts this in a simple and entertaining manner. The television commercial features Viswanathan Anand in a playful avatar, bantering with a child and then recommending Complan Memory for helping him cope with academic demands. 

Seema Modi adds “We are committed to our consumers and endeavor to exceed their expectations through constant delivery on our promise.”

‘Complan with Memory Chargers’ refill pack of 400g is available for Rs. 228