Viacom18 to launch Indies music channel in mid-Feb with Pepsico as anchor advertiser

Viacom18 to launch Indies music channel in mid-Feb with Pepsico as anchor advertiser


Pepsico has inked a three-year deal with Viacom18  for being the anchor advertiser of the Indie music and sub culture channel.
The channel, in HD and SD with Dolby 5.1 surround sound, has been created in collaboration with independent artistes and will reflect ‘indie’ work in the field of music, art, films and comedy. It will be available across DTH and digital cable platforms.

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