This Holi MAX 2 spreads the colours of Hindi Cinema
~The channel will showcase a special line up of movies for Holi on March 6th~
Mumbai, 4th March, 2015: The iconic movie channel, Sony MAX 2 presents its viewers with some of the most colorful Bollywood movies for Holi. The channel has carefully handpicked films that represent the spirit of joy and celebration that is synonymous with the festival of colors.
With Holi falling on 6th March, MAX 2 will showcase movies that celebrate different colours of cinema throughout the day. The festival comprises of 4 movies – Silsila, Yaarana, Satte pe Satta and Kishen Kanhaiya representing different shades of life. Silsila the iconic love triangle featuring Amitabh Bachchan, Jaya Bachchan and Rekha represents the beautiful colours of love especially with its timeless Holi song sequence, Yaarana a story of Amitabh and Amjad Khan’s friendship represents the colours of friendship, Satte pe Satta featuring the bond between 7 brothers represents the colours of family bonds and Kishen Kanhaiya a story of twins with contrasting qualities both played by Anil Kapoor represents the contrasting colours of separation and reunion that is prevalent through the film.
Commenting on the film festival Neeraj Vyas, Sr. EVP & Business Head, MAX & MAX 2 said, “MAX 2 has always entertained its viewers with best movies from Hindi cinema with genres ranging from romance and family dramas to thrillers and social dramas. For those who wish to stay in the comfort of their homes on this festive day, we have created a special line up comprising of some of the best loved films that would enable families to catch up on quality time together”.
SATTE PE SATTA
Catch the ‘Holi Special’ movie line-up airing on 6th March from 10am -11pm only on MAX 2
About MAX 2:
MAX 2, a second Hindi movie channel from Multi Screen Media Private Limited, one of India’s leading television networks promotes great Indian cinema and appeals to dedicated movie lovers across the country. MAX 2 will not only cater to the needs of the discerning Indian audiences who appreciate rich Indian cinema but will also inspire newer audience to honor the glory of such movies. The magic of everlasting films never end and seem new every time you see them and this is the ethos with which the core thought of the channel campaign has emerged - ‘Jab Dekho Tab Naya’.