Parle Products Ltd. ties-up with the 11th Standard Chartered Mumbai Marathon
~ Parle Products will be the exclusive Refreshment providers at India’s biggest marathon ~
Mumbai, 14th January, 2014: Parle Products has proudly announced its association with the 11th edition of the Standard Chartered Mumbai Marathon. Parle Products have come on board as the official refreshments provider for the run on 19th January, 2014. With over 39,000 participants each year, the Standard Chartered Mumbai Marathon is the city’s most awaited annual sporting and social event.
All participants will receive a Parle Products Ltd. refreshment pack after finishing their race. The pack will consist of Parle’s most beloved biscuits – Parle G and Hide & Seek Bourbon. Some of its latest varieties – Golden Arcs and Black Bourbon will also available for sampling at the VIP MARQUEE and Media Centre.
Speaking about the association, Mr. Pravin Kulkarni, General Manager, Parle Products said, “Running as a sporting activity has become very popular in India over the last decade due to the endeavours of the Standard Chartered Mumbai Marathon and we are delighted to associate as refreshment providers. Our product portfolio includes some of the most loved and revered snacks and we are happy to contribute towards such a noble cause.”
Growing in all parameters for the past ten editions, the Standard Chartered Mumbai Marathon has now become the focal rallying point for the city of Mumbai because it espouses causes and values that touch every citizen, whatever the age group and regardless of their financial status and social standing. Promoters Procam International, along with the sponsors and partners, will not cease in their efforts to innovate and evolve in order to provide a memorable experience to the participants.
About Parle Products:
Parle Products has been India’s largest manufacturer of biscuits and confectionery for over 80 years. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception. Many of the Parle products – biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company.