Star India partners Times Internet to distribute IPL on digital platforms
MUMBAI: So what if it doesn't have the broadcast rights to the lucrative Indian Premier League (IPL)? Rupert Murdoch's Star India has licensed the digital distribution rights for IPL 2014 from Times Internet, the new media arm of Times Group.
As part of the deal, Star India will offer streaming and video on demand service on starsports.com, the Star Sports app, and on mobile operator services powered by Star Sports. TIL will distribute IPL streaming and video on demand on its cricket destination on web and mobile, powered by a starsports.com video player.