Indians Give Thumbs Up for Mobile Video Sharing and Long Form Content in 2013
Dhoom 3 is the Most Popular Mobile Video Search Term in Q4, ahead of Katrina Kaif and Salman Khan
Mumbai, India, January 3, 2014—Vuclip, the world's largest independent mobile video and media company, today reports on the most significant trends in 2013 in India with regards to mobile video. Strong inclination for sharing mobile videos and a preference for long form content reign as the popular trends among Indians. Additionally, Vuclip today announces that it is experiencing rapid global adoption and popularity, reaching 100 million monthly unique mobile users worldwide.
Top Indian Mobile Video Trends for 2013
In India, the following trends prevailed in 2013 when it came to mobile video viewing.
· Indians love to share mobile videos
o 65 percent of Indians share mobile videos as compared to 53% globally
o Indian youth under 18 years old fuel this phenomenon; a whopping 87% say they share mobile videos regularly
o Superhero movie trailers surfaced as the most often shared trailers in India with 36% of vote, also hugely popular among the under-18 crowd
· Indians prefer to watch long-form content on mobile devices
o 62 percent of Indian respondents prefer to view movies or TV serials instead of short movie clips on their phones
o At 79 percent, this preference for long form content is extremely high among the age group of 18 years and under
o If made available, 89 percent of respondents said they would prefer to watch their favourite movies and 81 percent said they would prefer to watch their favorite TV serials, on their mobiles
· Although Indians are enthusiastic about long form content, three main concerns prevail among the users
o 39 percent of Indian respondents cited high data costs as the top concern
o Buffering issues ranked second at 19 percent
o Lack of interesting content came in third at 12 percent
· 66 percent of Indians turn to their mobile devices to research products before making a purchase compared to 60 percent in the U.S. This is most likely because in a country like India, mobile is not only the first screen, but in many cases the only screen respondents have access to.
Most Popular Indian Search Terms
Below is a snapshot of the top five searches in India for the fourth quarter of 2013. ‘Dhoom 3’- a Bollywood blockbuster movie topped the list, surpassing sensational superstars --Katrina Kaif and Salman Khan.
- Dhoom 3
- Katrina Kaif
- Salman Khan
“2013 brought a major revolution in democratizing access to mobile video for the masses. While it used to be available to only the elite few with smartphones and on high-quality networks, now innovations in technology, as well as pricing have changed the game. Emerging markets like India are at the forefront of the mobile video revolution,” said Nickhil Jakatdar, CEO for Vuclip. "I expect 2014 to bring even more excitement and passion from consumers around the world for mobile video. We are already starting to see tremendous shifts in the Middle East and throughout Southeast Asia. Stay tuned!”
MethodologyAll of the statistics in this report were gathered via a series of global survey conducted in 2013, and the respondents range in number from 14,000 to 120,000. Users were provided with multiple-choice questions and had the option to opt out. No incentives were provided for responding. The information for the celebrity searches is a result of our ability to collect anonymous information about what users are searching for, what country they're in, and what devices they're using. When we aggregate that data, it makes for a compelling snapshot of trends in the mobile world.