FUGLY STARS SAY FUR IS UGLY IN NEW PETA AD
Cast Urges Fans to Say ‘No’ to Angora Fur and Wool
Fugly, a youth entertainer produced under Akshay Kumar and Ashvini Yardi’s banner Grazing Goat Pictures starringMohit Marwah, Vijender Singh, Arfi Lamba and Kiara Advani is buzzing and will have viewers on the edge of their seat. The abuse rabbits suffer on Chinese fur farms is real and gruesome that's why the talented quartet jumped at the chance to shoot a brand new ad campaign for People for the Ethical Treatment of Animals (PETA) India encouraging their fans to stay away from angora fur and wool. The ad shows the four stars sitting together with an angora rabbit next to the tagline "Fur Is Worn by Beautiful Animals – and Ugly People". Their point? That PETA Asia's undercover video shot on fur farms in China – the source of 90 per cent of the world's angora fur and wool– shows rabbits screaming in pain as workers violently rip the fur out of the rabbits' skin.
The shoot took place during FUGLY’s film promotions in Mumbai as the stars are gearing up for the release on the 13thJune 2014.The ad was shot by ace photographer Gaurav Sawn. Asif Ahmed did the hair, and makeup was done byAdrian Jacobs. The outfit and styling were the work of Taaneeyaa Oak.
The stars sat down for an exclusive interview with PETA which can be viewed here:
4preview/pfur_613.2_fugly_ cast_interview_and_photoshoot_ peta_india.asp and the broadcast-quality video can be downloaded here: http://petaav.com/4broadcast/ pfur_613.1_fugly_cast_ interview_and_photoshoot_peta_ india_yt_v1_pal.htm
Says Vijender Singh, "PETA Asia investigation found workers violently ripping the fur from the animals' sensitive skin as they scream in pain. Rabbits are in shock, having their fur plucked out."
"The rabbits who have their fur cut go through an equally brutal process. They are under a lot of stress", explains Kiara Advani "Not only does this make them struggle to get out of the situation and go through pain and stress, it's extremely traumatic, terrifying."
Adds Arfi Lamba, "Rabbits are kept in tiny filthy cages surrounded by their own waste. These cages offer very little protection from natural element. And then they spend their entire life in these cages, where these thin wires cut into their sensitive footpads."
Concludes Mohit Marwah, "Angora fur also known as angora wool is found in scarves, jackets, and more including those sold in India. Please stop using fur and wool and stop cruelty against animals."
After their fur is yanked out, the rabbits are left in shock, able only to lie motionless inside their tiny, filthy cages. After they endure this process every three months for two to five years, their throats are cut and the skin is ripped from their bodies.
Rabbits who have their fur cut or sheared also suffer: During the cutting process, their front and back legs are tightly tethered – a terrifying experience for any prey animal. All the rabbits spend their solitary lives in barren wire cages that harm their sensitive feet. They're denied solid flooring, bedding, and the companionship of other rabbits. PETA Asia's investigator visited nine angora fur farms in China, where there are no penalties for animal abuse on rabbit farms.
PETA encourages consumers to read garment labels and to put garments that contain angora fur, wool or any other animal derived ingredients back on the rack.
For more information, please visit PETAIndia.com.
‘Fugly’, directed by Kabir Sadanand, is shot extensively in Delhi and the breath-taking locations of Leh. It is a story of four friends: Dev, Devi, Gaurav and Aditya and how this carefree bunch, at the threshold of their lives, get caught in a ‘Fugly’ incident, which sucks them slowly into the big bad world of corruption, politics and the real society in the capital. The entertainingly original Fugly is wacky, kitsch and puts the best of friends through the most bizarre events of their life - the game is FUGLY! The film is set to release nationwide on Fugly is also the launch pad for Mohit Marwah, Olympic medalist Boxer Vijender Singh, Kiara Advani and Arfi Lamba, the freshest faces to join the film fraternity. They will be making their debut in style along with the supremely talented Jimmy Shergill, who will be seen in one of his most powerful performances ever. .
About Grazing Goat Pictures
Spearheading investment into quality, subject-driven, film-making, Grazing Goat Pictures is taking Indian cinema to new heights with a range of innovative and fresh projects. Renowned for thought-provoking, unique and emotive film making across boundaries and genres, Grazing Goat Pictures delves deep to bring the audience films that are cutting edge and high-concept, resonating with multiple audiences domestically and across shores. Grazing Goat Pictures Pvt. Ltd. is a joint venture between Bollywood A-lister Akshay Kumar and Ashvini Yardi, former Programming Head of Colors. Grazing Goat Pictures was started on ; 2011.The idea behind setting up Grazing Goat Pictures is to focus only on making quality, creative, content – oriented films - both full length and short. The company focuses on producing Hindi films while also dabbling with regional films.
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Fugly Star Cast Party In Hyderabad in Next Phase of Film’s City Tour
Hyderabad, 3rd June, 2014: The star cast of Akshay Kumar and Ashvini Yardi’s Grazing Goat Pictures youth entertainer Fugly enjoyed a lively time in the buzzing city of Hyderabad on the 3rd of June, as they continued their non-stop Indian city promotional tour.
Fugly stars Mohit Marwah, Vijender Singh, Kiara Advani and Arfi Lamba commenced their day with a specially convened press conference, where eager members of the media had the opportunity to meet and interview the young stars.
After a hectic day’s work the foursome headed to a local nightclub as part of the film’s promotional plan. The special club night saw Mohit, Vijender, Kiara and Arfi partying with other club-goers, whilst the DJ played tracks from Fugly, including the smash hit ‘Yeh Fugly Fugly Kya Hai’ and the party anthem ‘Dhupchik’.
The film’s music has been lauded for its originality and vibrancy, skyrocketing the soundtrack to the top of the charts since its official release. At the helm is acclaimed music director Prashant among big name singers such as Canadian singer and producer Raftaar and India’s music sensation Yo Yo Honey Singh. In another first, the film’s title track ‘Yeh Fugly Fugly Kya Hai’ has inspired the Spider Step dance phenomenon across India.