Channel V to launch ‘Gumrah - End of innocence’ Season 4 with actor Abhay Deol as host

Channel V to launch ‘Gumrah - End of innocence’ Season 4

with actor Abhay Deol as host

21st August, 2014, Mumbai: Leading youth entertainment channel, Channel V, is all set to launch the fourth season of its popular teen-crime show “Gumrah - End of Innocence". The one-hour show will showcase 13 episodes one every Sunday, starting 31^st August2014 at 1pm.

In its fourth season, the show continues to endeavor to comprehend the psyche of teenagers and understand the stress and pressures of modern life on them. Each episode tells of a shocking tale of heinous crimes committed across the country by the innocent driven to a moment of insanity.

Season four will be hosted by the young and dynamic Abhay Deol, who in turn will be accompanied by a celebrity in each episode. With a huge fan-following, the young actor has been in a number of roles that often have young people associate with, making him an apt choice for Gumrah. Every hour-long episode in the new season will shine the spotlight on a celebrity who will take of a teen crime story that they have experienced or witnessed in the course of their lives.

First launched in March of 2012, the show has emerged as a one of kind crime series on prime time television, as it is a first ever attempt at showcasing crime committed by the most unassuming section of society - TEENS. Telling the story behind the unprecedented rise in juvenile delinquency, the television show uncovers the plight of innocent young adults who turn criminals due to circumstances.

Though television serials showcasing prevalent evils in society are not uncommon, Gumrah through its multiple seasons has always given a new outlook to how crime is perceived by viewers.

Commenting on the new season of the show, Ajit Thakur - EVP and Business Head for Channel V said, "The show is about the youth, their tryst with crime and the circumstances which led to the incident, rather than sensationalizing the crime or the criminal himself. Over the years, the show has gained popularity with its exceptional content and execution and we are upping the ante this time around, hoping to really get the message across.”

Abhay Deol, Host - Gumrah Season 4 said “I’ve been a huge fan of the show and am excited to be a part of the greater message. Gumrah focuses on the thought that nobody is born a criminal but instead circumstances and certain unforeseen incidents take you down a bad path. The idea is to not only educate parents, families but also the youth.”

Gumrah S4 is produced by Balaji Telefilms. Tune in to watch as the mystery unravels: Gumrah – End of Innocence, starting 31^st August, every Sunday at 1pm only on Channel V.

About Channel V

Reaching out to almost 50 million viewers every week in India, Channel V is the ultimate destination for entertainment in the country. Channel V has pioneered unique youth engagement initiatives since its inception. From the launch of the first reality show on TV – V Pop Stars, the soaring success of close to a decade for V Get Gorgeous, the launch of India’s first youth fiction, V Roomies and having 4 daily youth fictions to the hosting of India’s Biggest College Festival, V Indiafest ’10 and execution of it’s subsequent annual installments, Channel V is today known for creating innovative, award winning and cutting edge content and interactions that reflect youth passions. Continuing the legacy of being the market leader in its genre, the shows that are aired on the channel get themselves recognized by winning respected industry awards. Two of Channel V's flagship shows Gumrah and The Buddy Project triumphed at the prestigious Indian Telly Awards, 2013 by winning the Best Non-fiction and the Best Fiction show respectively, thus confirming the channel's status as the numero uno youth GEC. Channel V has also taken entertainment off-air in the form of IndiaFest – the biggest youth festival in the country touching and influencing 2 million lives every year. This news ventures are on the back of a deep understanding of youth behaviour through periodic bodies of research. On 25^thNovember, 2014 Channel V went through a brand refresh launching 4 new shows across 4 genres and has grown by a 42%.

On July 1 2012, Channel V discontinued music programming altogether, marking a paradigm shift in the genre. Pursuing the endeavor of producing content that will build a loyal viewership, Channel V is aggressively pursuing content across various genres through fiction dailies and hard hitting studio formats that address crucial and undermined youth issues.

V strongly believes that mobile and digital is the next big thing and therefore as a brand it heavily invests in these platforms. With over 3.5 million unduplicated active users on Facebook, Channelvindia continues to gather more audience to engage with our online content. Innovation has been in the DNA of the brand and hence this year Channel V launched VithU – A mobile app for safety. The app has 1.2mn approx downloads on iOS and counting…

About STAR India:

STAR India has defined India's broadcast media for the last two decades and is today India’s largest media and entertainment Company.  The STAR India network comprises of more than forty channels in seven languages received by over 600 million viewers every week across India and 100 other countries. The network’s channel portfolio includes Channel [V], Life OK, Movies OK, Star Gold, Star World, Star Movies, Star Movies Action, Star World Premiere HD, FX, FOX Crime, Star Utsav and Star Plus, India's No. 1 General Entertainment Channel.

 It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Star Pravah, Asianet, Asianet Plus, Suvarna and Vijay. Star India is a wholly owned subsidiary of 21st Century Fox.