No Talkies returns on Sony MAX

‘Dialogues band…action shuru’

No Talkies returns on Sony MAX

The channel is all set to roll out the 2^nd edition of the nation’s first ever ‘Dumb Charades’ competition targeting media agencies

Mumbai, 20^th August, 2014:  Excitement is mounting as media agencies get ready to showcase their acting prowess at the 2^nd edition of ‘No Talkies.’ An exclusive property of the premium Hindi movies and special events channel SONY MAX, ‘No talkies’ is a nation level dumb charades competition exclusively organized for media agencies. The event which will culminate in Mumbai, seeks to find the filmy deewana in media agencies, buyers and planners across Mumbai, Delhi and Bengaluru.

Through its annual property ‘No Talkies’, MAX provides a unique engaging platform for media agencies to have fun – ‘Bollywood’ style. With the media industry being highly fragmented, people do not have the time to interact and get to know each other.  Dumb charades essentially being a very interactive and entertaining game, brings together media agencies from different cities under one roof enabling them to get know one another in a fun and informal setting. The channel which received an overwhelming response for its initiative last year, believes in going beyond movies to captivate its audiences. With the intention of creating a buzz for inviting registrations, MAX will be pulling out all stops to amplify noise around this event.

Commenting on the channel’s initiative Vaishali Sharma, VP Marketing, MAX says, “With all of us harboring a love for movies, this unique initiative aims at celebrating our love for Bollywood through the fun and interactive game of ‘Dumb Charades’. We are pleased with the success of our event last year and are bringing back this property for a second time around to generate excitement around Hindi movies. After all, who doesn’t love a game of ‘Dumb Charades’?”

Online registrations for the event will begin from 19^th August onwards and a total of three deewanas can form one team. All the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the game. The city rounds of the activity will take place in Bangalore on 3^rd September, followed by Delhi on 5th September and Mumbai on 12th September. The finale scheduled on 19th September in Mumbai will have a Bollywood theme and is set to provide MAXimum entertainment guaranteed to delight.

So if you are from a media agency and are a Bollywood aficionado, then ‘No Talkies’ is your time to shine. Register now and showoff your deewanapan!

About MAX:

SONY MAX, India’s premier Hindi Movies channel, backed by Sony Pictures Television (SPT) is a part of Multi Screen Media Private Limited, one of India’s leading television network. SONY MAX provides its viewers with the biggest and best of Hindi Movies and Special Events.  The channel stands for innovation and distinctiveness, be it its content, its marketing initiatives or the brand itself. SONY MAX along with SONY SIX are official broadcasters of the world’s biggest entertainment extravaganza, the PEPSI Indian Premier League (PEPSI IPL). MAX has pioneered concepts like Extraaa Innings (this capsule is an exciting amalgam of serious cricketing action with fun and excitement for the entire family) With Extraaa Innings, MAX changed the rules of cricket presentation in India and made it an entertaining affair for the entire family that set viewership records. MAX is synonymous with the biggest and best of Hindi Movies on television. The channel houses one of the largest libraries of the best old and new Hindi blockbusters and presents many exclusive film related programmes. MAX has recently acquired an array of fresh blockbusters to its library with the likes of Dhoom 3, Ramleela, Aashiqui 2, Jab Tak Hai Jaan, Yeh Jawaani hai Deewani, Lootera, Krrish 3, Once Upon a Time in Mumbai Part 2 to name a few. MAX has also been widely acclaimed and distinguished in the media marketplace with a host of awards recognizing leadership and marketing excellence. Today, MAX reaches out to over 100 million individuals in India.