Brands need to be smart to deploy big data analytics
FICCI FRAMES 2014
Mumbai, 14 March 2014: Ratings may not always be perfect, but brands need to use them smartly. This is what emerged from a lively panel discussion on “Measurement Miasma, TVTs, Readerships, Clicks and Such: The Great Love/Hate Epic” at the FICCI FRAMES 2014 convention that concluded here today.
The panellists comprised Mr Sanjay Tripathy, Sr Executive VP, HDFC Life; Mr Prashant Panday, Executive Director & CEO, ENIL; Mr Partho Dasgupta, CEO, Broadcast Audience Research Council; and Ms Punitha Arumugam, Director, Agency Business, Google India. The session was anchored by Mr Paritosh Joshi, Principal, Provocateur Advocacy.
The discussions commenced with an observation by Mr Joshi that media owners do not like measurement. Mr Panday qualified that by saying that media owners like measurement, but they like it to be credible. Data from different sources was often conflicting. In the case of radio in the city of Delhi, one research figure puts the number of listeners as 40 lakh, while the other puts it at 1.4 crores. Common consensus would help in building credibility.
Faced with the question of how the Internet has become the greatest threat to intellectual property in general, and is disrupting all business models of conventional content creators, Ms Arumgum differed. She explained that Google has a monetisation sharing policy with all its content creators. They monetise content in a way that is better than content providers would be able to do on their own. Information about the number of impressions and revenue generated rests with the publisher, but they are willing to look for neutral solutions for this.
Speaking about the dissatisfaction of media houses with the recent IRS figures, the panellists observed that media owners were taken by surprise because of the huge gap that existed between the last and latest research. This indicated that either the previous, or new research was wrong. IRS should communicate what new process they followed to convince media houses that their data is consistent. Data can be believed if there is a gradual change, but when the change is not gradual, it is not believable.
Another factor that is important is sample size. The size of the sample will decide the relative errors. Smaller the sample, greater the error. The community that is involved in buying and selling media inventories is not numerate and does not understand statistical phenomena. They tend to be myopic about the process of validation. They are focussed on the process but do not try to validate the data from external sources. Validation is critical.
In keeping with the times, the audience interacted with the panellists through tweets, and soon a conversation among individual audience members got underway. The session, in a way, reflected the digital environment that the world is moving into.
INK founder and curator Lakshmi Pratury took the stage to kick-off INK Salon at the 15th FICCI FRAMES, 2014The FICCI FRAMES INK Salon was the best thing that happened to FICCI.
The INK Salon featured innovators from different walks of life. From techno-blend dress designers to apps innovators to social Tech evangelists. And each innovation was displayed in fab detail with the audience aaahing and oohing at the sheer out-of-the-box thinking that these innovators displayed!
Archie Comics' Nancy Silberkleit, gave us a visual essay about her journey from a homemaker to head of Archie comics and her attempt to transform the crude culture rep to a more socially aware one!
Robin Chaurasiya and her band of extra-ordinary girls from Kranti NGO
CuteCircuit is headquartered in Shoreditch, artistic heart of London, where theFrancesca Rosella, and CEO Ryan Genz are the design duo behind all of CuteCircuit’s amazing creations.
CuteCircuit come with a host of internationally fashionable and fabulous celebrity fans. Most recently, Nicole Scherzinger debuted the world’s first haute couture dress to feature Tweets, designed and created by CuteCircuit. CuteCircuit is also the high end fashion designer of choice for Katy Perry, who has worn their creations at a number of her stage shows and red carpet appearances.
The label launched its Prêt-á-Porter line in 2010, bringing the first-ever technologically infusedto major fashion retailers.
For more details on the INK innovators do check out http://www.inktalks.com/blog/
The Most Entertaining session at The 15th FICCI FRAMES, 2014, was the discussion on Live Events and shows and the hurdles faced by Event organisers to get their shows LIVE!
The Panelists comprised of Live performers and event mnagement heads including Shailendra Singh from Percept and Sunburn, Vir Das, Gaurav Kapoor, Brian Tellis, Pratap Roy, Terence Lewis . It was an acerbic letting off of hoarded angst and deserved a prize for the liveliest wit of the entire 3 Days of the convention!
The Entertainment sessions received a short in the arm with VIACOM 18 sharing it's IGT talent for the stage performances and they were all little powerhouses from the ages of 7 to 16 performing with nary a care in the world and with a chutzpah that would put even a seasoned professional performer to shame. Followed by networking dinner and cocktails, the event was a huge success by any standards!
Awards for best animated films announced
Mumbai, 12 March 2014: The FICCI BAF (Best Animated Film) awards were announced here at a glittering function at the end of day 1 of the FICCI FRAMES 2014 conference. FRAMES is a three day global convention organised by Federation of Indian Chambers of Commerce and Industry (FICCI). It covers the entire gamut of media and entertainment like films, broadcast, digital entertainment, animation, gaming, and visual effects. This is the 15th year of FICCI FRAMES.
Since 2004, FICCI has been recognising outstanding students and professionals in the animation field. Over the years, the awards grew to include the VFX and gaming fields. Applications come in from all over the world, and the standard gets better each year.
This year, the categories included animation, visual effects and gaming. Out of hundreds of entries, 27 were finally selected. Participants were given the choice of entering in the Indian category, international category or both. The latter option was open to Indian candidates.
As the awardees came up to receive their prizes, they spoke a few words about the effort and passion that they had put into their work. The recognition of their merit came as a well-deserved culmination to months of frustration and inspiration alike. Included among the winners were seven international entries from China, Denmark, the United Kingdom and Ukraine.
The awards function was followed by a grand reception where the conference delegates interacted informally with the awardees. A list of the award winners is attached.
FICCI BAF AWARDS 2014 - WINNERS LIST
CATEGORY ENTRANT ENTRY TITLE COUNTRY
Animated Short Film - Student [International]
Communication University of China Train of thought China
Animated Short Film - Student [Indian]
DSK Supinfocom International Campus Masque India
SPECIAL JURY AWARD [Animated Short Film - Student]
Ecole Modiale World School; Toon Club For The Love Of A Cat India
Animated Promos [International]
Animagic Special Effects Pvt. Ltd & Toonz Animation India Pvt. Ltd
Swami Ayyappan India
Animated Promos [Indian]
Spellbound Productions pvt Ltd Signature Tune India
Animated Ad Film [International]
Studio Eeksaurus Productions Pvt. Ltd. Rasna India
Animated Ad Film [Indian]
Pratima Pal, Digitalclay Studios
Things your child can learn from the godfather
Animated Short Film - Professional [International]
Climb Media KOMAL India
Animated Short Film - Professional [Indian]
Charuvi Design Labs Pvt. Ltd Shri Hanuman Chalisa India
Animated TV Episode [International] M2 Films, Prime Focus Legends of Chima Denmark
Animated TV Episode [Indian]
Toonz Animation India Pvt. Ltd. Pakdam Pakdai - Safari Don India
Animated Video)] Film [Direct-to-DVD [International]
Framestore Tooned 50 United Kingdom
Animated Video)] Film [Direct-to-DVD [Indian]
Agaram Infotech Private Limited The Turboosters India
Animated Feature Film [Theatrical Release] [Indian]
Childrens Film Society,India, Paperboat Animation Studios
Goopi Gawaiya Bagha Bajaiya India
PRINCE Mobile and Tablet Game [Touch
Ubisoft Entertainment Pune
OF PERSIA - The SHADOW The
Mobile and Tablet Game [Touch Screen] [Indian]
Janmajaya Mohanty BalleBalle Ride India
Cross Platform Game [Indian] 99 Games Online Private Limited Dhoom 3: The Game India
Social Game-Online/Mobile [International]
7Seas Entertainment Limited BLOB BROTHERS India
VFX in a Commercial [International] Framestore Galaxy 'Chauffeur' United Kingdom
VFX in a Commercial [Indian] FutureWorks Media ltd Royale Touche India
VFX in a Motion Picture [International]
Framestore Gravity United Kingdom
VFX in a Motion Picture [Indian] Redchillies.vfx Krrish 3 India
VFX Shot of the Year [International] Framestore Gravity United Kingdom
VFX Shot of the Year [Indian] Redchillies.vfx Krrish 3 - Building Destruction India
VFX in a TV Episode [International] Film.UA Production, Postmodern Inseparable Ukraine
VFX in a TV Episode [India] RDP Television, Prime Focus 24 Series India India
ITG- MORPH (India Today Group - MORPH Information Technologies )
So Sorry India