Sigma Rock & designer Umair Zafar collaborate to promote Lucknowi Chikankari & Embroidery
· Bengali diva Rituparna Sen Gupta scorches the ramp in an Umair Zafar outfit
Lucknow, 2nd March 2014. We all celebrate our annual events and functions with a lot of aplomb, but when we do it with for a social cause, it makes a great difference to those benefited.
Sigma Rock Infra Ventures Pvt Ltd - a Lucknow-based real estate company believes and stands for integrity and ethics and this was amply evident in their untiring effort to support and promote the small craftsmen and karigarsof Lucknow. Sigma Rock presented celebrity designer and stylist Umair Zafar's Chikankari Summer Collection 2014 on 1st March at a glittering ceremony at the M B Club in Lucknow to promote the craft and enhance and encourage the craftsmen and karigar community which has suffered greatly due to neglect and lack of promotion. Bollywood diva Rituparna Sen walked the ramp for Umair Zafar and also distributed prizes and awards to achievers of Sigma Rock.
Sigma Rock & designer Umair Zafar collaborate to promote Lucknowi Chikankari
Lucknow based designer Arshi Jamal also show-cased his ethnic collection as the guest list included young and energetic minister Naved Siddiqui, Major General Suresh Gupta, Dr Vikram Ahuja, Lens man Subodh Bajpai, Shashank Agarwal, former Indian women’s cricket team captain Nighat Khan, Asst Director - Ministry of Communication Ravi Pratap Singh, Urban Fashion Franchise Head Shoaib Zafar and many others.
Anchor Rajesh Tandon
Gorgeous Rituparna Sen Gupta, the show stopper for Umair Zafar enthralled the audience with her beautiful moves. Ace choreographer Shie Lobo made the night more appealing with his synchronized choreography. Rupa Khurana and Rajesh Tandon anchored the gala event.
Arshi Jamal with his collection
According to Asrar Ahmad Khan, Director Sigma Rock, “We being housing providers relate directly to fashion and lifestyle. This event is one more form to connect people with fashion and lifestyle. This is yet another feather in our cap. The aim for Fit and Fashion 2014 is to create awareness about fitness and fashion among Lucknowites.”
Choreographer Shie Lobo
Designer Umair Zafar who hails from Lucknow and is known for his patronage for the culture and crafts of the city of Nawabs speaking to news agency Newz66.com in Lucknow said, "This show is for the craftsmen of Lucknow who have long been neglected by other designers and big brands alike. I thank Sigma Rock for supporting us in this noble cause. We are showcasing 35 national and international models to display the designs. I have used the blend of Lucknow’s ancient art - the chikan with popular modern fabrics. It’s now possible to carry chikan in all seasons. It is not vintage any more. These fusions will give chikan a high fashion and party angle given the fact that over 20 varieties of fabric have been used.”
ahmad khan, syed asif mahdi centre naved siddiqui, and mohd. mehdi
The magic moments were captured by the lenses of Subodh Bajpayee. Patrons supporting the event included Urban Fashion, Diet Mantra, Magic Holidays, Golden Blossom Imperial Resorts, Signature Premium, Flashcabs, PR advisory Kaivalya Communication, Meem Productions and others.
launch of summer collection of urban fashion at the annual celebration vent of sigma rock infraventures pvt ltd