Friday, March 14, 2014

Creating and developing characters critical aspect of film franchise: Abhishek Bachchan 'Make a franchise to tell a story, not to cash in on the success of a brand'

Creating and developing characters critical aspect of film franchise: Abhishek Bachchan
'Make a franchise to tell a story, not to cash in on the success of a brand'

MUMBAI, March 13, 2014. Mr. Abhishek Bachchan, renowned Film Actor, associated with the 'Dhoom' Franchise for the past 10 years and Mr. Vijay Krishna Acharya, Director of the third the most successful film franchise 'Dhoom' in India, which broke the box office records of many films, deliberated on 'Making of a Successful Film Franchise', on Day 2 of FICCI FRAMES here today.

Mr. Bachchan said that characterization was one of the most critical aspects of a franchise as the characters needed to evolve with time and must take a natural course while doing so. He admitted that a lot of deliberations take place to develop the growth of characters.

For him, he said, every project was an independent piece of work. Hence, working in a franchise such as 'Dhoom' and 'Sarkar' is no different from working in any other project. Mr. Bachchan added that 'Dhoom' franchise owed its existence to the success it garnered, the film almost doubled its collections with every franchise.
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Speaking on performing the stunts, Mr. Bachchan said that he usually preferred to perform his stunts himself. However, he added, that there were some stunts that he had performed in Doom himself 10 years ago but with the mandatory insurance of a film and actors, he was not allowed to perform those stunts in his latest 'Dhoom' franchise.

Mr. Acharya who directed the third installment of the 'Dhoom' series and was actively involved in the making of the earlier 'Dhoom' versions, said that  a franchise should be made only if there is a story to tell and not just to cash in on the success of the brand.
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He said that for creating a successful franchise, innovation and creative content was a necessity. The viewers must be told a story that is new and carries a fresh approach.
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The session was anchored by Ms. Bhawana Somaaya, Journalist, Author and Critic.

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