#ShailendraSingh's new book THE TRUE STORY OF SUNBURN launched

22nd December, 2014: Crossword – India’s leading lifestyle bookstore, hosted the launch of Shailendra Singh's new book THE TRUE STORY OF SUNBURN at their Kemp’s Corner outlet today. The author was joined by director Ayaan Mukherjee as he spoke about the journey of Sunburn. The launch was followed by a book signing session.
 Displaying Ayaan Mukherjee and Author Shailendra Singh1.JPG
About the Author:
Shailendra Singh, Joint Managing Director of Percept, India’s largest and only entertainment, media and communications conglomerate is a man with many talents. Some know him as a Sports Marketing Guru, some perceive him as an Advertising wiz, some recognize him as a Bollywood Producer and some acknowledge him as a shrewd Deal Maker, but one common image that everyone who has come in contact with SS, is that of a man with an undying spirit, inexhaustible ideas, and a supremely optimistic attitude towards life. What sets him apart is his razor-sharp memory and infectious energy, which he has channelized over the years towards dreaming of the impossible and strategizing ways and means to make it a reality. It is this very quality that has defined this man over the past two decades to enable him to make unparalleled contributions to the areas of Advertising, Sports, Talent, Content and CSR.
Here’s an attempt to capture SS’s fascinating journey.

Displaying Ayaan Mukherjee and Author Shailendra Singh.JPG

About Crossword Bookstore
Crossword Bookstores Ltd. is a wholly owned subsidiary Company of Shopper's Stop Ltd - India's leading department store chain with 96 stores, across 30 cities in India and as on today is India's fastest growing chain of bookstores. At Crossword we aim to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. Crossword vision is to build community centers for readers across the Country. Crossword launched the Crossword Book Award in 1998 to recognize and reward the best of Indian writing across Fiction, Non Fiction, Children's, Translation & Popular
Since its inception in 15th October 1992, It has been featured in Advertising Age International, USA, as one of the Marketing Superstars for 1994. The Bookseller, UK, has also described it as 'being on the cutting edge of retailing' in India. Crossword was ranked the 6th most admired retailer in India by Business world for the year 2006. It also won the Star Retailer Award for the Best Lifestyle Retailer in Books & Music in 2011. Crossword won the Retailer of the Year Award - Leisure (Books, Music and Gifts Category) at the Images Retail Awards 2005 & 2007& 2009. Crossword received the Federation of Indian Publishers Award for excellence in Publishing for the year 2004 on 18th June 2005 at the hands of Shri Arjun Singh, Minister of Human Resource Development. It won the Debutant E-retailer of the year - books - at India eRetail Awards 2012. In 2013 Crossword also won The ET Retail Award for Marketing for ‘Crossword Popular Award’. It won the Best Book retailer award in 2014 at the Indian Retail Awards

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