Thursday, September 4, 2014

New Theatres to Use Dolby Atmos to Bring a Multidimensional Sound Experience to Moviegoers

New Theatres to Use Dolby Atmos to Bring a Multidimensional Sound Experience to Moviegoers
Trivandrum, Kerala, September 3, 2014Dolby Laboratories, Inc. (NYSE: DLB) and New Theatres today announced that New Theatres has installed Dolby Atmos® cinema sound technology in two of its screens. Located in Trivandrum, New Theatres is one of the oldest and most prestigious theatres in the city. Filmmakers use Dolby Atmos to place and move sounds anywhere in the movie theatre, including overhead, to make film audiences feel as if they are inside the movie and not just watching it.
Commenting on the launch, Mr. S. Murugan, Managing Director, Merryland Cinemas, said, “New Theatres is proud to work with Dolby to implement the groundbreaking Dolby Atmos sound technology. This marks another significant milestone for us as we continue to offer the most innovative cinema technologies to our patrons, ensuring a multidimensional sound experience to movie lovers in India. We are confident that Dolby Atmos will prove to be one of the main attractions for audiences.”
Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound should be placed or moved to make audiences experience the film as if they were within its world.
With Dolby Atmos audiences are no longer watching a movie, they are experiencing it,” said Mr. Ashim Mathur, Director Marketing, Dolby Laboratories India. “We are very excited to work with New Theatres to bring what we hope is the ultimate cinematic experience to moviegoers in Trivandrum. We are confident that moviegoers will go back again and again to New Theatres for the extraordinary experience that only Dolby Atmos can deliver.”
To find a Dolby Atmos equipped theatre and film titles, please visit the Dolby India website. Movie patrons who would like to experience Dolby Atmos can visit iwantdolbyatmos.dolby.com or www.merrylandcinema.com.
About Dolby Atmos
Dolby Atmos makes it easy for filmmakers to place or move specific sounds anywhere in the movie theatre, including overhead. As a result of this multidimensional sound, audiences feel as if they are inside the film, not merely watching it.
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, seven Academy Award®winning directors, and 16 Academy Award winning sound mixers, among others. More than 650 Dolby Atmos screens have been installed or committed to in more than 40 countries with more than 150 exhibitor partners. More than 150 films from 12 different countries have been or are scheduled to be released with Dolby Atmos sound since the first film debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
For the latest list of Dolby Atmos titles, visit dolby.com/atmosmovies. To learn more about Dolby Atmos, visit dolby.com/Atmos.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For more information, please visit www.dolby.com.
About New Theatres
Founded by P. Subramaniam (1906–1978), New Theatres was launched on 14 March 1936. Having started from a single-screen cinema, New Theatres have come a long way to become a multiplex today with three auditoriums, two of which are equipped with Dolby Atmos.

For more information, visit their official website at www.merrylandcinema.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. "Academy Award®" is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. S14/28255DLB-G

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