Bollywood actor Sonu Sood launches Giovanni Bacci in India

Bollywood actor Sonu Sood launches Giovanni Bacci in India

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The French Italian perfume brand has introduced its latest range of fragrances for men
and women, introducing the Bollywood star as the brand ambassador.
Mumbai September 2014: Giovanni Bacci, a leading French Italian perfume brand, has
announced Bollywood actor Sonu Sood as its brand ambassador. The announcement comes
with the launch of Giovanni Bacci’s latest range of fragrances for men and women. The range,
which comes in variety of masculine fragrances, was launched by the Actor at a glittering event
held in Mumbai.

The D-Man collection takes on a deep sensual allure, taking inspiration from Sood’s strong
physical appeal and charisma. The new fragrances launched to the D-Man series is Denim, Gold
and Wood, each defined by its individual scents from the freshness of wood, to sensual white
musk to citrusy tangerine and lemon. The other fragrances part of the D-Man collection by
Giovanni Bacci includes Black, D-Man Leather and D-Man Pour Homme.
Speaking at the launch of the D-Man perfumes, the model-turned-actor Sonu Sood said: “It is
a great pleasure for me to be the face of Giovanni Bacci. The fragrances are rich and energetic,
and perfect to carry on all day long.”
Giovanni Bacci perfumes are exclusively distributed in the region by Shaikh Mohd. Saeed Est.,
the Dubai-headquartered retailer and distributor of leading perfume brands from across the

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Commenting on the launch, Mr. Muhammad Ali Saeed, Managing Director, Shaikh Mohd.
Saeed Est., said: “We are very pleased to launch Giovanni Bacci Paris in India and have the
popular and much-loved actor Sonu Sood come on board as its brand ambassador. The D-Man
range offers a great variety and long-lasting effect in its fragrances. With is strong masculine
fragrance, we could think of no-one better to be the face of this brand than Sonu Sood.”
“With an experience of more than 55 years in the perfume industry in the UAE, we are
constantly working towards offering our customers with the best perfumes and brands from
around the world. We continue to bring a growing portfolio of perfume brands that hold a
strong appeal and our customers can easily relate to,” Mr. Saeed said.

“Keeping in mind the latest trends and fashion, Giovanni Bacci has introduced unique and
sophisticated scents developed by master perfumers who are the best in their field. The alliance
with the brand is a great value addition to our growing presence here,” said Mr. Satish
Chandwani, Sales Manager, Shaikh Mohd. Saeed Est.
Giovanni Perfumes will be available in all the leading stores.

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About Shaikh Mohd. Saeed Est.
Founded in Dubai, UAE in 1954, Shaikh Mohd. Saeed Est. develops, manufactures and
distributes perfumes for men and women in association with leading French perfumers. The
Group has been associated with various international celebrities including Shah Rukh Khan,
Amitabh Bachchan, Zeenat Aman, Raveena Tandon, Adnan Sami, Bruce Le


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